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Web Optimization Manager/CRO Specialist
Hanoi
The Web Optimization Manager/CRO Specialist plays a critical role in executing website projects and landing pages for lead generation and eCommerce sales. This person will focus on the tactical execution of programs and build client strategies, data analysis, insights, and creativity. This individual will lead A/B tests from concept to launch, respond to client requests and keep team members and clients accountable for follow-ups and action items. This individual will be a natural communicator between clients and our internal departments such as developer, design, project management, and other stakeholders.
#Location: Ha Noi#
JOB DESCRIPTION:
In this role, you will really make an impact as you get to look at the customer journey and identify areas for improvement. The Web Optimization Manager/CRO Specialist will own the A/B testing process, web insights, and analytics.
Increase engagement and conversion rate of our client websites through A/B testing.
Design, build and execute split testing, multivariate testing, and other testing approaches for websites and landing pages.
Use data to drive plans: perform ROI analysis and drive decisions on opportunities and marketing/conversion effectiveness.
Create a detailed plan and timeline to align internal and external stakeholders of what needs to test for the next 3, 6, and 12 months.
Managing weekly or daily meetings, scheduling, capturing meeting takeaways and distilling them down into reference notes and action items.
Collaborating with designer and developer to move tests through implementation while balancing deadlines, quality, and scope.
Use analytics platforms and other tools to monitor and analyze the outcomes from the tests.
Produce and present testing roadmap and CRO performance reports.
Create design, content, and development guidelines based on findings from winning tests.
Stay on top of Conversion Rate Optimization trends, new tools, and best practices.
JOB REQUIREMENTS:
3+ years of experience with website and e-Commerce.
Four-year college degree required in Marketing, UX Design, Analytics, or related course of study.
Fluent in English.
Proficiency in using Google Analytics, Google Optimize, Optimizely, VWO, or other website analytics optimization tools.
Expertise in using web analytics and sales data to drive decisions, identify opportunities for improvement, and validate the success of key site changes/enhancements.
Solid understanding of statistical significance when analyzing experiment results.
Must have the ability to manage multiple projects in a fast-paced, deadline-driven environment.
BENEFITS AND WORKING ENVIRONMENT
Highly competitive remuneration package: attractive monthly salary and allowances, 13th-month salary, additional performance bonus, high public holiday bonuses, and birthday gift, employee service award up to $1,000 for employees with 3+ years.
Attractive AON healthcare coverage including health and accident insurance in addition to basic insurances regulated by the Labor Code. Luxury company summer vacation and team-building budget.
Opportunities to work onsite for international projects in Sweden, Australia, the UK, the USA, etc.
Organized training and support in building your career.
English-speaking, international and professional work environment: working with expatriates from a number of countries, state of the art working space with a wonderful view over the city skyline, modern facilities include computer dual 24 screens running recent versions of Windows 11 enterprise, MS Office 365, Team, latest version of Visual Studio, and SQL Server, Dell OptiPlex Workstation with 32 GB Ram, 512GB NVMe SSD.
A western management style that is professional, dynamic, open-minded, creative, supportive, friendly, and encouraging feedback.
Company Management regularly communicates the Companys strategy, development plan, and new opportunities to employees.
Employees and families are engaged and taken care of by the company via Trade Union activities.
Diversified social and charity activities are often organized by NICEF - Niteco Charity Engagement Foundation to create opportunities for our young employees to raise funds and help people with difficulties in Vietnam.
Physical care environment where you are taken care, feeling relaxed and enjoying lots of leisure activities such as badminton, ping pong, football, table football, dancing, running, cycling, cinema, etc.
My first impression of Niteco is the company's 24/7 room, which looks very modern and professional. Despite having to work from home due to Covid pandemic, I see that the company has been operating smoothly. As an employee, I also feel comfortable when working, not being affected too much.
Nguyen Phuong Thuy
Project Manager
I joined Niteco just a few days before the lockdown in Hanoi. Therefore, I was really nervous as I hadn't undergone all the training as usual then we started working from home. However, I've been received considerable support from co-workers. For anything I didn't understand, I could comfortably raise the questions and they'd give me detailed answers. Additionally, I've been passed on some useful advice on how to do my work more effectively. I can't wait to go back to office and meet everyone in person!
Trần Hoàng Vân
Content Publisher Executive
I think Niteco is a good environment to strive for, especially to young
people who want to develop themselves in the IT industry. The company opens with many opportunities, provides frequently upgraded equipment. Moreover, managers are cute and friendly, too. All in all, it's well worth dedicating yourselves here.
Manh Quang Nguyen
.NET Developer
So far, what I like about Niteco is the comfortable and dynamic
working environment, especially the very friendly and kind
colleagues. The whole team usually takes a break during the day, and everyone really enjoys it and responds to it enthusiastically.
Duy Khuong Nguyen
Frontend Developer
At Niteco, especially the Marketing department, there's been a rule that we have to remember the birthdays of all members. Then on their birthday, he/she will be secretly celebrated by the whole dept. At first, I thought it was pretense, but it's not. This rule creates a warm and close atmosphere among the members.
Duy Trong Nguyen
UX/UI Designer
Working environment and people are two things I like at Niteco.
Here is a professional working environment with great employee benefits. People are friendly, supportive, and dedicated to their work.
Lam Vu Cao
Project Manager
One of my favorite things about Niteco is its pantries. These place not only help people fill in their empty stomachs then boost their energy, but also are familiar spaces to create connections for all employees to get closer.
