Briscoe's Partnership with Niteco: Enhancing Digital Ecosystem and Accelerating Growth

Established in 1781 in the UK, Briscoes has become and continues to be an iconic New Zealand brand. With stores nationwide, Briscoes supplies high-quality and competitively priced homeware to the New Zealand market. Briscoe engaged Niteco in 2021 to review and optimize their digital ecosystem for the Briscoes and Rebel Sport brands. The aim was to increase development velocity and capitalize on the ever-evolving digital landscape and consumer expectations.

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Project info

January 2021

Optimizely , Custom Solutions , Development , Integration , Performance Analytics

Optimizely , Auth0 , Akeneo (PIM)


Our Partnership

Following a detailed infrastructure and technical review, Niteco was able to document and provide a pro-active roadmap to improve stability and Ecommerce best practices with zero business interruptions for the Briscoes and Rebel Sport brands.

Niteco has significantly improved the development velocity and, with great collaboration with the Briscoes team, are delivering on their 3-year vision to optimize the customer experience and grow revenue through analytics-based, strategic decisions utilizing customer insights.

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