10 Signs you might need a Digital Asset Management System
Niteco built Digizuite's Episerver add on. In this blog post, Digizuite's CMO Anna Legaard shares the importance of a good digital asset management system for companies that want to make the most out of their content.
Did you know that Digital Asset Management (DAM) is now a billion-dollar industry, and that DAM is quickly becoming mission critical for companies looking to leverage their content?
Here are 10 reasons you should consider getting a DAM system:
1. You have no idea where most of your assets live
If you have assets laying around in folders on everyone’s computers, or on the intranet with no search function other than the date it was created, then a DAM will make your life much easier! Gathering all digital assets in one location allows you to find, download and share the assets you want in a matter of seconds.
2. Your marketing team is a bit too creative
We’ve all been there… The black corporate logo is being distributed in bright pink in a campaign that has expired. What to do? Well my friend, you need a rights management structure for your assets! Digizuite DAM has extensive rights management capabilities, helping you distribute assets to the right people at the right time, and allowing for automatic expiration when the campaign is over.
3. You can never find the right asset
Is your brain also functioning as the content inventory library? Good metadata structure would allow you to find anything you need, even when you don’t know exactly what you’re looking for – and you can now use your brain for more interesting things!
4. You don’t have a way of sharing assets internally or externally
Ever get tired of people asking you to share the company logo with them for the umpteenth time? Turns out, only 27% of marketers have a process in place to collect, organize and share assets (CMO Council). Digizuite DAM lets you organize your assets in folders and collections that you can share internally or externally, and of course determine who has the right to view/download/edit what.
5. Most of your assets end up being unused
Did you know that about 70% of content produced by B2B marketers ends up being unused (Sirius Decision), or that 2/3 organizations waste budget on duplicate creation (IDC)? Imagine the results you could get if you could re-focus that time to business-critical tasks because your DAM system solved the problem of not wasting assets?
6. You’re looking into leveraging complex assets
AR, VR, virtual tours and 360 images can vastly improve the customer experience and even shorten the sales and production cycle. Homebuilders are now leveraging Digizuite DAM to both deliver virtual tours and augmented reality capabilities. Imagine how much easier a home building process can be if the customer always can view their options from the comfort of their homes.
7. New revenue streams
Ever heard of buying a burial spot with a view – long before you need one? That’s what SCI, North America’s largest funeral and cemetery services company has done, with Digizuite DAM supporting all the assets on the backend. If they can figure out how to revolutionize their business – imagine what you could do with your content!
8. Many people involved in the asset creation process
Photographers, graphic designers, copy writers, marketers. The list of people involved in creating an asset can be long. Do you have a good process for collaboration? Digizuite DAM allows you to annotate, tag a specific user or group, and write a comment on what needs to be changed. This ensures you’re always working on the latest version of the asset, and you can collaborate real-time without having to be in the same location.
Personalization of content has really gained a foothold over the last couple of years, but it also increases the need to organize your assets and have them readily available. Without a DAM system, that is an instrumental task!
10. You want to enhance your Episerver content capabilities without leaving the Epi environment.
Episerver has a fantastic product, so why leave the platform? Digizuite DAM works just as well within the Episerver environment as it does outside of it. This lets you access the full capabilities of a DAM in a system you’re already using on a daily basis. Now that’s a no-brainer!
Niteco works closely with Digizuite to seamlessly implement their DAM system in your Episerver environment. To learn more, schedule a demo today!