Episerver, the industry-leading CMS and E-Commerce platform provider, is taking its personalization suite into the cloud. The company announced this week that all its modules focused on personalization and recommendations would be collected under a shared offerings banner, called Intelligence Cloud.
The company had previously already collected its CMS and E-Commerce offerings under the umbrellas of Content Cloud and Commerce Cloud, respectively. With Intelligence Cloud becoming the company’s third key offering, Episerver highlights the importance of personalization for any web presence.
The decision creates a clear differentiation for the data, recommendations and analytics aspects of the company’s Digital Experience Platform. The following Episerver products are part of Intelligence Cloud:
- Content Intelligence (formerly Idio, recently acquired)
- Content Recommendations
- Email Content Recommendations (new feature)
- Product Recommendations
- Email Product Recommendations
- Personalized Search & Navigation
- Visitor Intelligence
- Customer Data Platform
You can read more about every product in our overview of the Episerver platform. While these products will not become available independently of an Episerver site, the decision does highlight the broad range of Episerver’s offerings in the area of personalization.
On the occasion of the introduction of this third “cloud” pillar, Episerver CMO Kirsten Allegri Williams said, “The global crisis is a turning point for every industry. There is an undeniable shift toward digital-first which requires differentiated brand experiences and the need for CMOs, CIOs, and e-commerce leaders to rapidly adapt to changing conditions. Our customers need scalable technology with AI and actionable insights to solve real-world problems and create personalized engagement – we provide that in Episerver Content Cloud, Commerce Cloud and, now, Intelligence Cloud.”