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Lotta Widorson Lassfolk Joins Niteco as Global Executive Vice President


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Former Microsoft guru Lotta Widorson Lassfolk will be joining Niteco as part of ourcorporate leadership, with a mandate to take the company to the next level and accelerate growth. The Swedish executive will be joining Niteco on August 16th and taking on the role of Global Executive Vice President, with a focus on international business expansion.

Widorson Lassfolk has established a strong reputation as a business leader in Sweden and EMEA, having presided over periods of considerable revenue increases in her previous positions. Most recently, she led Swedish IT solutions provider Office IT-Partner as CEO. Prior to that she held positions with Atea, Knowit and Microsoft in Sweden and EMEA.

“Lotta Widorson Lassfolk is a perfect fit to drive Niteco’s global expansion,” said Niteco founder and CEO Pelle Niklasson. “Not only does she come with exceptional tech sector experience, she also excels at establishing relationships and inspiring staff. Her energy and passion are exactly what Niteco needs as we enter a new phase in the company’s history.”

At Niteco, Lotta’s priority will be global revenue growth across the company’s key markets in EMEA, North America and Australia/New Zealand. “We are aiming to double our current revenue,” Niklasson remarked.

“Taking on this position at Niteco is incredibly exciting for me,” said Widorson Lassfolk. “As a multinational company with a workforce distributed across three continents, Niteco is in a perfect position to expand its business in multiple markets, leveraging on its digital expertise. I’m looking forward to contributing my own skills and energy to this expansion.”

Founded in 2010 as a small software development startup, Niteco has since become a fully-fledged digital agency with offices in Sweden, the United Kingdom, Australia, the United States of America, Vietnam and Hong Kong. The company offers services in web development and E-Commerce, digital transformation, digital marketing and design from its development hub in Vietnam. Niteco’s long history of excellence in web development is underlined by its status as the world’s largest implementation partner for CMS and E-Commerce platform Episerver – a title held for five years.

Driven by a diverse workforce that’s set to surpass 300 staff members by the end of the year, Niteco has formulated a unique customer-first value proposition, resulting in a client list that features global brands such as Bonnier News, Electrolux, De’Longhi, Kenwood, Braun, Adairs, BabyBjorn, Grant Thornton International, Bisnode, Lexmod, Altius Group and more.