Niteco Wins Grand Prize at Optimizely’s Opal Tools Hackathon
At Opticon New York, Niteco took home the Grand Prize at Optimizely’s Opal Tools Hackathon for our innovation: the Sample Size Genie.
This win matters not just for the recognition, but because the tool solves one of the most common pain points in experimentation: planning.
The Bottleneck: Experiment Planning
The hardest part of running experiments isn’t launching them, it’s planning them.
Every test requires:
- Sample size calculations
- Baseline conversion rates
- Test duration estimates
Traditionally, that means pulling data from GA4, applying statistical models, and dropping numbers into spreadsheets or third-party calculators. It’s slow, analyst-dependent and full of friction. Too often, ideas get abandoned and forgotten before they ever run.
Why It Matters
The Sample Size Genie changes the game for experimentation teams:
- Accessible: Planning is no longer limited to analysts
- Faster: Calculations shrink from weeks to minutes
- Engaging: Experimentation starts inside Optimizely, not outside in Excel
- Valuable: Keeps users within Opal AI, boosting adoption
Optimizely themselves called it “a shining example of how AI can directly benefit our community.” and said that "the possibilities of AI agents working with GA4 are endless”.
What’s Next
Winning the Hackathon is just the beginning. We’re continuing to develop AI tools that remove friction from every stage of digital experimentation.
On October 14, I’ll be hosting an Optimizely Academy Masterclass, Experimentation Evolution with AI, to share how AI can transform every step of the process, turning months into hours and weeks into minutes.
Conclusion
At Niteco, we believe AI should remove barriers, not create them. The Sample Size Genie embodies that mission, making experimentation accessible, fast and impactful.
There’s a lot of noise right now: everyone is talking about AI agents. But few actually show what a real agent looks like in action or make it easy to visualise the benefits. The Genie is exactly that - a clear, working example of an AI agent that takes a complex, tedious task every team has to do and turns it into something simple, fast and even enjoyable.
We’re proud of our team, grateful to Optimizely for the recognition, and excited for the value this brings to marketers everywhere. We’re not stopping here - this agent will keep evolving, bringing even more power and impact to Optimizely Web Experimentation users.
Register for the Masterclass to see AI-powered experimentation in action.
