Meet the Niteco Migration Machine

We migrate your entire digital experience to the latest version of Optimizely CMS - layout, design system, and content - up to 80% faster than traditional methods.
World's largest
Optimizely partner
2,000+
Projects delivered
15+ years
of Optimizely partnership
When it comes to website replatforming or redevelopment, we're the experts. To accelerate replatforming, we’ve built a suite of proprietary AI tools to help us deliver proof of concepts in as little as 2 weeks.

Four phases. One AI system.

Our Migration Machine is an AI system that helps migrate your website from Sitecore to Optimizely 80% faster. It scans your current site, breaks it into smaller parts, and rebuilds it in Optimizely. It also moves your content automatically, making website migration easier and more scalable.

Phase 00

AI site analysis​

⏳ Completed in hours

Our AI agent reads your sitemap, analyses every URL pattern, and classifies pages by domain and section — producing a precise template inventory. You only need to analyse one or two URLs per template type, not every individual page. No backend access, no IT tickets, no security concerns.

Phase 01

Content model creation

⏳ Next 5 Days

Our system builds the structure needed for your new website in Visual Builder. We make it production-ready and populate it to Optimizely CMS. This means your team can start adding content straight away, even before the full migration is finished.​

Phase 02

Design & UI creation

⏳ 1-2 Days per Template

We extract your brand styles, such as colours, fonts, and design settings, from your live site using a special tool. Our machine then uses this information to build ready-to-use components in Visual Builder that match your existing website and are ready for editors.

Phase 03

Intelligent content migration

⏳ 1-2 Weeks

Our AI takes each page and breaks it into sections, rows, columns, and elements, capturing details that text-based analysis alone would miss, such as sliders, carousels, and visually rendered content. The machine produces ready-to-upload content for every page. Nothing is lost or skipped.​

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A template library years in the making

Niteco's Migration Machine has over 50 pre-built page templates and 200 block templates, all built to Optimizely Visual Builder best practice. When your Sitecore page types map to templates we already have, migration is almost instant. When a new template is needed, we build it, and it joins the library for every future client. Anyone starting to build a library like this now is already years behind.

Without a Template Repository

Every migration starts from zero

Building a library from scratch

  • Analyse source page structure from scratch
  • Design and build each template individually
  • Test and iterate before content can be mapped
  • Repeat for every page type across the site
  • No accumulated knowledge from past projects

Result: Weeks of additional build time per project. Higher cost. Higher risk of inconsistency.

With Niteco's Template Repository

Every migration starts ahead

50 page + 200 block templates ready

  • Source pages map directly to proven templates
  • Templates built to Optimizely Visual Builder best practice
  • Tested and refined across global production deployments
  • New templates added with every migration we complete
  • Accumulated knowledge from every client, every market

The result: Significantly faster delivery, lower cost, and a higher-quality outcome - because your migration benefits from every project Niteco has ever completed.

Which platforms can Niteco migrate to and from?

Our expertise spans the most trusted CMS and Commerce platforms, delivering impactful results to keep your business ahead of the competition.
CMS & Web Development
  • Optimizely
  • Contentful
  • Umbraco
  • Adobe
  • Kentico
  • Sanity
Front End
  • React
  • Angular
  • Vue.js
  • Autrlia
Microsoft Technologies
  • Microsoft 365
  • Microsoft Dynamics 365
  • Microsoft Dynamics, Nav, AX, CRM
  • Microsoft SQL Server
  • Microsoft Sharepoint, Office 365
  • Microsoft Applications
Commerce
  • Optimizely
  • Adobe
  • BigCommerce
  • Virto Commerce
  • Commercetools
  • Shopify
  • Vtex
  • Akeneo PIM
  • inRiver PIM
  • Contentserve PIM
  • Syndigo PIM
Cloud
  • Microsoft Azure
  • Amazon AWS
  • Optimizely Cloud
Mobile Development
  • iOS
  • Android
  • React Native
  • Xamarin
  • PhoneGap
  • Cordova
Coding
  • .Net C#, C++, F#, VB
  • Objective-C, Swift
  • Java
  • Python
  • Ruby on Rails
  • PHP
  • HTML5, CSS3
  • Javascript
Testing
  • Microsoft Test Professional
  • Robot Framework
  • Selenium
  • Coded UI
  • Automated UI Testing
  • Manual UI Function
  • Performance
  • Load
  • Security
UI/UX Design
  • Responsive Design
  • Mobile Web and Application Design
  • Infographic and Data Visualization
  • Prototyping
  • User Flow
  • Wireframes

Our Platform
Awards & Certifications

Optimizely AI Innovator Partner of the Year 2025
Asia-Pacific & Japan
Optimizely AI Innovator Partner of the Year 2025
Optimizely Opal AI Specialist Partner
Optimizely Opal AI Specialist Partner
Optimizely MVP
Optimizely MVP
Certified Experimentation Strategist
Certified Experimentation Strategist
Certified Experimentation Web Platform Expert
Certified Experimentation Web Platform Expert
Optimizely Gold Partner of the Year
Asia Pacific
Optimizely Gold Partner of the Year
2025 Opal Tool Hackathon Grand Winner
2025 Opal Tool Hackathon Grand Winner
Adobe Bronze Partner Solution
Adobe Bronze Partner Solution
Contentful Silver Solutions Partner
Contentful Silver Solutions Partner
Kentico Bronze Partner
Kentico Bronze Partner
Umbraco Silver Partner
Umbraco Silver Partner
Microsoft Partner
Microsoft Partner
Global Agency Awards 2026 Finalist
Global Agency Awards 2026 Finalist
Most Customer Centric Digital Experience
Asia Pacific
Most Customer Centric Digital Experience
Best B2B Buying Experience
Asia Pacific
Best B2B Buying Experience
Largest Opal AI partner with 63 certified experts
Largest Opal AI partner with 63 certified experts
Sales Accredited Optimizely One
Sales Accredited Optimizely One
Partner Onboarding Specialist for Experimentation
Partner Onboarding Specialist for Experimentation

Why Niteco for your replatform projects?

We deliver competitive advantages, not just migrations.

500+ platform projects delivered — Complex multi-site, multi-brand and multi-language migrations handled at scale
Fixed price, fixed timeline — 8-12 week delivery with no scope creep and no budget overruns
Performance built in — Core Web Vitals, page speed and SEO optimised during migration, not as an afterthought
24/7 global delivery — Round-the-clock teams keeping your timeline on track regardless of region
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Frequently Asked Questions

Will I lose SEO rankings during replatforming?

Not if the migration is planned correctly. Niteco includes full SEO migration in every package: URL mapping and redirects, meta data preservation, Core Web Vitals optimisation and post-launch monitoring. Most clients maintain or improve their organic performance after migration. Our ultimate site migration SEO checklist covers the full process. For background on performance metrics, see our introduction to Core Web Vitals.

Talk to our replatforming team about your SEO migration plan.

How long does a typical replatforming project take?

Timelines depend on the scope of your estate. Niteco's AI-powered tools deliver proof of concepts in as little as two weeks, so you can validate the approach before committing to a full migration. See how we delivered a complex replatforming project for Steadfast.

Which platforms does Niteco migrate from and to?

Niteco migrates from any platform to any platform. The most common paths include Sitecore to Optimizely, Sitecore to Contentful, Salesforce to Optimizely, Shopify Plus to Adobe Commerce, custom-built systems to Optimizely and monolithic architectures to composable or headless stacks. Niteco is a certified partner of Optimizely, Adobe and Contentful.

For guidance on choosing the right CMS, download our CMS guide.

Can I migrate a multi-language or multi-brand website?

Yes. Niteco specialises in complex multi-site, multi-brand and multi-language estates. Our Migration Machine automates content mapping, template conversion and asset transfer across all site variants, preserving hreflang configurations and localised content structures.

Have a question we haven't covered? Get in touch with our replatforming specialists.

What kind of support do you offer post-migration?

After the migration, Niteco offers various services to ensure that your site doesn't encounter technical issues and converts well. Our 24/7 Proactive Response service takes care of all the technical aspects around the clock, leaving you with peace of mind, while regular development and maintenance projects allow you to continually improve and expand your site.

In addition, Niteco offers Digital Marketing services like SEO, Analytics, EDM, and Conversoin Rate Optimization services that allow you to make the most out of your site.