We Turn Visitors Into Customers

Elevate your conversion rates with our proven CRO service. Leave your contact to unlock the
path to unparalleled revenue growth!

Elevate your conversion rates with our proven CRO service. Leave your contact to unlock the path to unparalleled revenue growth!

partners
415
A/B Test experiments implemented
What we did for one of the world’s leading brands in Home Appliances:
progress

15%

Conversion rate
progress

36%

Add-to-cart rate
progress

51%

Transactions

Get in touch with our experts to get a free consultation, including 2 growth-hack hypotheses *

Our Approach To CRO:
A Data Driven Loop

Conversion Rate Optimization is not a one-and-done approach.
We continuously measure the impact of our work and use the
learnings to inform future experiments.

Conversion Rate Optimization is not a one-and-done approach. We continuously measure the impact of our work and use the learnings to inform future experiments.

Data driven loop image
01

DATA ANALYSIS

Examine user journey & shopping experience. Identify patterns & popular pages.

02

IDENTIFY PAINPOINTS

Painpoints where users encounter difficulties and potential bottlenecks.

03

HYPOTHESIS DEVELOPMENT

Develop data-driven hypothesis and innovative design to solve problems.

04

CONDUCT A/B TEST

Identify winner, monitor impact on crucial metrics.

05

IMPLEMENT CHANGE

Implement successful changes. Continuously iterate & optimize.

A Team Structure For Crafting
Exceptional
Data-Driven
Hypotheses

A Team Structure For Crafting Exceptional
Data-Driven
Hypotheses

Experimentation
(CRO) Specialist

Project Manager

Experimentation
Certified Developer

Marketing Analyst

UX/ UI Designer

Tester

What Our Client Says About Us

What Our Client
Says About Us

Why work with Niteco

Why work with Niteco

With years of experience working on experimentation projects with clients from a wide range of industries, we’ve gained
the knowledge and testing expertise needed to help you succeed. We understand your unique needs when it comes to testing and
are committed to providing personalized experimentation solutions that deliver results.

With years of experience working on experimentation projects with clients from a wide range of industries, we’ve gained the knowledge and testing expertise needed to help you succeed. We understand your unique needs when it comes to testing and are committed to providing personalized experimentation solutions that deliver results.

With years of experience working on experimentation projects with clients from a wide range of industries, we’ve gained
the knowledge and testing expertise needed to help you succeed. We understand your unique needs when it comes to testing and
are committed to providing personalized experimentation solutions that deliver results.

With years of experience working on experimentation projects with clients from a wide range of industries, we’ve gained the knowledge and testing expertise needed to help you succeed. We understand your unique needs when it comes to testing and are committed to providing personalized experimentation solutions that deliver results.

Experimentation ideas
Completed Tests
600
Winning Tests
415
Implemented

Clients
Markets
Industries

Our Optimizely
Awards & Certified

Optimizely Awards & Certifications

Certified Experimentation Web Platform Expert
Certified Experimentation Web Platform Expert
Certified Experimentation Strategist
Certified Experimentation Strategist
Gold Partner of the Year
Gold Partner of the Year
Most Customer Centric Digital Experience
Asia Pacific
Most Customer Centric Digital Experience
Best B2B Buying Experience
Asia Pacific
Best B2B Buying Experience
Our Clients
Niteco boasts some global household brand names among its customers. These are just some of the companies we work with.

Frequently Asked Questions

What is Conversion Rate Optimization (CRO)?

The process of increasing the percentage of website visitors who complete a desired action on a web page by using data-driven strategies and continuous testing to understand user behavior, identify pain points, implement improvements, and measure the impact. The ultimate goals are to boost business growth, increase revenue, transactions and maximize customer satisfaction.

How to calculate a website's conversion rate?

The conversion rate of a website is calculated by dividing the number of conversions by the total number of visitors and then multiplying by 100 to get a percentage.

For example, if your website had 1,000 visitors and 50 of them completed the desired action (such as making a purchase, filling out a form, or signing up for a newsletter), the conversion rate would be 5%.

A higher conversion rate generally indicates that a higher percentage of visitors are taking the desired action, which is often a key goal for websites engaged in activities like e-commerce, lead generation, or other forms of online interaction.

What is a good conversion rate?

The definition of a "good" conversion rate can vary based on the industry, type of website, and the specific goals you have for your online presence. In general, conversion rates can range widely.

For e-commerce websites, average conversion rates might fall in the range of 1% to 5%. However, top-performing e-commerce sites can achieve conversion rates above 10% (some sources claim Amazon to be the best-in-class with an estimated 13% conversion rate).

For lead generation websites, where the goal is to collect user information, conversion rates can vary widely as well. A common benchmark for lead generation websites is a conversion rate of 2% to 5%.

SEO vs CRO what is the difference?

While SEO is primarily concerned with driving traffic to a website, CRO is focused on optimizing that traffic to ensure a higher percentage of visitors take desired actions. Both SEO and CRO are integral components of a comprehensive digital marketing strategy, working together to attract, engage, and convert users effectively.

What is the value of CRO?

Boost business growth and amplifies revenue

The continuous enhancement of the conversion rate drives business growth and maximizes revenue – maximizing return on investment and fuel growth.

Employ a data-driven approach for robust conversion optimization

Through CRO’s data-centric strategy for website optimization, you gain valuable insights about audience's behavior and preferences, eliminating guesswork and grounding decisions in evidence.

Proactive risk management

Identify potential issues and address them before they become major problems that could significantly impact your site's conversion rate, saving time and resources.

Promote superior user experiences

By understanding what works on your website and what doesn't, CRO helps improve the overall user experience, leading to higher engagement and loyalty among your visitors.

What does Niteco's CRO service include?

We provide comprehensive CRO services encompassing experimentation tool onboarding, website audits, and complete conversion rate optimization. Our team includes CRO strategists, specialists, UX experts, UI designers, and developers. For some large-scale and complicated projects, we also involve our Digital Strategist and Solution Architect.

How does CRO work?

1. Defines current issues, pain points, and areas to improve using data analytics tools to develop hypotheses.

2. Analyze data to determine sample size, then create a 3-month timeline plan for all selected tests.

3. Our designer will create a mock-up based on the timeline and priority.

4. Our developer will set up the test based on the designer's mockup.

5. Send the preview link to the team to approve or give feedback.

6. Roll out the test, monitor the performance and wait for the final result.

7. Analyze results (conclusive or inconclusive), provide insightful recommendations.

Ready To Work With Us?
Niteco's experts take care of everything from switching your A/B testing tools to generating hypotheses and tackling your pain points.
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