Optimizely Digital Experience Platform
Optimize your digital experiences from a single platform
The Optimizely Digital Experience Platform or DXP allows you to manage digital experience across your offerings, from content and Commerce functionalities to personalization and experimentation, via a single platform. Prominent market research firm Gartner defines a DXP as an "integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences."
Optimizely DXP features advanced analytics and content intelligence that provides insights into the performance of your site and content, and provides recommendations on content that can be improved. It also includes digital experimentation, so that you can run digital experiments and A/B tests across your technology stack.
Optimizely integrates with popular CRM solutions such as Salesforce as well as various marketing automation tools to provide a central repository for data from all digital channels.