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Optimizely Digital Experience Platform

 

Optimize your digital experiences from a single platform

The Optimizely Digital Experience Platform or DXP allows you to manage digital experience across your offerings, from content and Commerce functionalities to personalization and experimentation, via a single platform. Prominent market research firm Gartner defines a DXP as an "integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences." 

 

 

Create content in minutes
Confidently understand what content you need, author it from one platform
Feature products
Reduce complexity and increase revenue at any scale with B2B and B2C solutions
Innovate experiences
Engage with customers and predict behaviors from the comfort of your tech stack

Advanced Features

Optimizely DXP features advanced analytics and content intelligence that provides insights into the performance of your site and content, and provides recommendations on content that can be improved. It also includes digital experimentation, so that you can run digital experiments and A/B tests across your technology stack. 

Powerful Integration

Optimizely integrates with popular CRM solutions such as Salesforce as well as various marketing automation tools to provide a central repository for data from all digital channels. 

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