AI-first global digital agency with over 400 experts across 4 continents.
We build digital platforms that are ready for what’s next, and accountable for what matters now.
For more than 15 years, we’ve helped ambitious brands design, build and evolve complex digital platforms that perform under real-world pressure. As the world’s largest Optimizely partner, we combine global scale with 15+ years of deep technical expertise to help brands navigate the rapidly changing digital landscape.
We are proud to be the first Optimizely Opal Specialized Partner in the world, a distinction reserved for agencies that turn AI theory into real-world execution at scale.
Our Optimizely expertise, reach and recognition
2000+
Projects Delivered
Help ambitious brands design, build and evolve complex digital platforms
400+
AI-Trained Experts
Certified by leading platforms like Optimizely, Microsoft, Contentful & Adobe.
8
Offices: Global Mission
Provide a faster, lower-risk and more cost-effective path forward.
#1
Optimizely Partner
The Largest Global Partner. Powered by technical excellence and innovation. Accelerated by AI.
Born in
2010
amidst
Stockholm's thriving tech hub
400+ certified
experts at your service
Built websites in
140+ countries
and aiming more
8 offices
one mission: maximize
your conversions!
11x ROI
achieved for your our Commerce
clients within one year
$170k
raised to fund heart surgeries
build schools and playgrounds
Born in
2010
amidst
Stockholm's thriving tech hub
400+ certified
experts at your service
Built websites in
140+ countries
and aiming more
8 offices
one mission: maximize
your conversions!
11x ROI
achieved for your our Commerce
clients within one year
$170k
raised to fund heart surgeries
build schools and playgrounds
The Niteco difference: true AI maturity
Most agencies only talk about AI. We’ve spent the last two years integrating it into the fabric of how we operate and building proven solutions for our clients. Our dedicated AI R&D division builds tools that our delivery teams use every day, across engineering, QA, data and operation. We experiment, innovate, apply and measure.
Invisible innovation
AI powers our work behind the scenes, from code generation and testing to data analysis and internal tooling. You see the results, not the complexity.
Efficiency shared
We believe that when AI reduces delivery effort, we pass those savings on through faster timelines and lower costs.
Award-winning solutions
Our AI-powered experimentation strategist won the Grand Prize at Optimizely’s Opal Tools Hackathon, recognized for simplifying complex planning and analysis at scale.
What we deliver: Our AI accelerators
We developed proprietary AI accelerators to solve the problems clients complain about most. Our AI Accelerators allow us to deliver high-quality work in a fraction of the traditional time:
The Upgrade Accelerators
Most platform upgrades are slow, unpredictable and costly. We use AI to automate up to 80% of manual work, allowing us to deliver CMS upgrades in as little as 4 weeks, at a fixed price.
The Migration Machine
Moving from legacy platforms like Sitecore can often take months. Our AI-powered migration from legacy platforms are typically live in 8–12 weeks, with improved performance and SEO as standard.
Custom AI Solutions
We build bespoke AI solutions, from recruitment assistants, brand image generator, to 24/7 support agents. Designed to automate and remove repetitive effort from your teams.
Your partner in the AI search era
Search is changing. SEO now sits alongside AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), where AI engines answer questions directly. We don't just migrate or populate your content; we use AI to restructure, enrich and validate it, so your brand becomes a “trusted source” that AI search engines use, not ignore.
Let’s evolve together
Whether you need to upgrade your current platform, migrate from a legacy system, or bring custom AI agents into your business, Niteco provides a faster, lower-risk and more cost-effective path forward.
Our vision
As an end-to-end digital agency that delivers the best digital experiences for our customers, we lead with solutions that leverage our core technical expertise and connect with other services that require advanced technical skills.
Our mission
We create world-class digital experiences by focusing on the highest standards of technical delivery. We use curiosity and care to guide our customers to the right solution.
Our core beliefs
We’re not afraid to challenge
As a global company with local experts, we speak up, make suggestions, and implement what we know is the best solution for you.
We question what’s possible
We create world-class digital experiences by focusing on the highest standards of technical delivery. We use curiosity and care to guide our customers to the right solution.
We own what we do
We’re passionate about our work and go the extra mile for you. And when we do something, we stand by our work.
We’re willing to change
We don’t believe in “We’ve always done it this way”. Together with our clients, we learn and grow as a team.
Our team
Pelle Niklasson
Chief Executive Officer
Peter Hu Andersen
Chief Operating Officer
Rikard Ljungman
Chief Commercial Officer
Mark Welland
Executive Vice President
Huong Minh Le
Director of People & Culture
Polly Walton
Director of Growth and Innovation
Khanh Do
Head of Architecture
Tyson Graham
Sales Director, North America
Jill George
Senior Sales and Client Director, UK
Yilun Miao
Country Manager, ANZ & SEA
Samantha Ward
Delivery & Engagement Director, US
Amir Seyedabadi
Director of Growth & Partnerships, ANZ
Muhammad Talha
Head of Development and Delivery
Tien Quach
Head of HCM Delivery
Tung Thanh Nguyen
Head of Digital Marketing Services
Hung Nguyen
Senior Solution Architect
Scott Reed
Optimizely Principal Architect
Jacob Pretorius
Senior Solution Architect
Spencer Ide
UX Lead
Nam Trinh
Delivery Manager
Giap Tran
Delivery Manager
Tung Nguyen
Delivery Manager
Quan Pham
Delivery Manager
Denis Svezhentsev
Delivery Manager
Igor Safonov
Senior Solution Architect
Phuong Thanh Quynh Pham
Delivery Manager
Huy Thanh Phan
Delivery Manager
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Our offices
Niteco is a global company with offices on four continents. That means we’re always near you, wherever you are.
