Optimizely Web Experimentation
Easily experiment with your content
With optimization and experimentation being a major focus of the entire Optimizely offering, the Web Experimentation platform takes a central role. It allows you to use A/B or multi-variant testing on any channel or device with an internet connection.
Powerful testing and experimentation capabilities take the guesswork out of deciding what converts and what doesn’t. You can optimize at scale without having to sacrifice performance or speed. And with features like exclusion groups – a first in the industry -, you can even run multiple experiments on the same page at the same time.
Using powerful analytics tools, you can determine the exact effect of your experiments and A/B testing without any extra work. The platform does it for you, leaving you to make final decisions based on hard data and recommendations.