Executive summary
Executive summary
AEG, a premium brand within the Electrolux Group, required a complete overhaul of its digital presence to meet modern performance and customer experience standards. Niteco, leveraging its deep expertise in the Optimizely DXP, delivered a high-performance, mobile-first website for the Australian and New Zealand markets. This strategic project not only resolved critical technical debt and performance issues but also resulted in an award-winning website, setting a new benchmark for customer-centricity in the home appliance sector.
The challenge: modernizing a flagship digital asset
The challenge: modernizing a flagship digital asset
AEG’s existing website, an old website was struggling to keep pace with the demands of the modern consumer. It suffered from an outdated user interface (UI), slow page loading times, and critically, failed to meet the standards of Google Core Web Vitals. This resulted in low user engagement, poor mobile performance, and limited search engine visibility. AEG needed a strategic partner to rebuild this flagship site, showcasing its premium brand positioning while providing a robust, future-proof digital foundation capable of supporting its entire digital ecosystem across the ANZ markets.
The solution: a strategic upgrade to Optimizely DXP
The solution: a strategic upgrade to Optimizely DXP
Niteco approached the transformation in two distinct phases: a rapid discovery and design phase, followed by a focused implementation. The strategic decision was made to build the new platform on Optimizely Commerce, ensuring a scalable, modern digital foundation. This platform choice provided the flexibility needed for future commerce features and seamless integration with AEG’s existing systems. Niteco’s team focused on a mobile-first design, creating over 20 new page types and migrating essential integrations, including the Product Information Management (PIM) system and CRM, to ensure a cohesive and high-performing experience.
Measurable impact: performance and search visibility
Measurable impact: performance and search visibility
The launch of the new AEG website delivered immediate and dramatic improvements in technical performance, validating the strategic investment. The site’s speed and search engine health were fundamentally transformed:
640% increase
in Speed Index
Pages load over six times faster, dramatically improving user satisfaction.
640% increase
in Speed Index
Pages load over six times faster, dramatically improving user satisfaction.
99/100
Lighthouse SEO health score
Near-perfect technical foundation for search engines, ensuring maximum visibility.
99/100
Lighthouse SEO health score
Near-perfect technical foundation for search engines, ensuring maximum visibility.
12% decrease
in Mobile Bounce Rate
Users on mobile devices are more engaged and stay on the site longer.
12% decrease
in Mobile Bounce Rate
Users on mobile devices are more engaged and stay on the site longer.
4% increase
in Organic Traffic immediately
More potential customers are finding the site through search engines right away.
4% increase
in Organic Traffic immediately
More potential customers are finding the site through search engines right away.
Driving customer-centric growth
Driving customer-centric growth
The technical excellence translated directly into superior business outcomes and user experience. The 12% decrease in the mobile bounce rate demonstrated that the mobile-first approach successfully captured and retained the high volume of mobile traffic. Furthermore, the new SEO-optimized platform saw an immediate 4% increase in organic traffic post-launch. This success was formally recognized when the new AEG site was honored with the Most Customer Centric Digital Experience award at one of Optimizely’s Customer Awards.
Sustained partnership and future innovation
Sustained partnership and future innovation
Niteco’s role extends beyond the initial launch. The ongoing partnership ensures continuous innovation, delivering post-launch features such as a Wish List, 'Shop the Look' functionality, and the 'Inspire with AEG' content hub to establish thought leadership and further enhance SEO. Additionally, we provided AEG with a customized live dashboard for tracking user behavior and performance, solidifying our position as a long-term, trusted partner dedicated to the sustained digital success of the AEG brand.
how we can help you
