Briscoes, a household name in New Zealand for affordable homeware with stores nationwide, embarked on a digital transformation to elevate its online customer experience. Their previous ecommerce platform was holding them back, with a clunky backend, disconnected systems and slow performance. We stepped in to architect and deliver a cutting-edge solution built on Adobe Commerce, creating a seamless, scalable and AI-powered foundation for growth.
The new platform unified Briscoes' entire digital operation. We implemented a robust system that provided a 360-degree view of orders, real-time inventory tracking and powerful reporting tools. This eliminated data silos and manual workarounds, allowing the Briscoe's team to focus on what they do best: serving their customers. The integration of Klevu's AI-powered search and Adobe Commerce product recommendations also transformed the shopping experience, making it easier for customers to find exactly what they need.
One of the most innovative aspects of the project was the integration of a 'drop-ship' marketplace using Marketplacer. This allows Briscoes to expand its product range without increasing inventory costs, giving suppliers direct access to manage their own products and orders. This not only streamlines operations but also creates a more dynamic and attractive offering for customers.
The results speak for themselves. Briscoes now has a fast, modern and mobile-first ecommerce platform that can handle the demands of a growing business. The new site has improved customer satisfaction, increased conversion rates and empowered the Briscoes team with the tools they need to succeed in a competitive retail landscape.
This project was more than just a technology upgrade; it was a strategic investment in the future of Briscoes. By embracing a modern, API-first architecture and leveraging the power of AI, Briscoes is well-positioned to continue its legacy as New Zealand's leading homeware retailer for years to come.