Carestream Dental is a global dental technology company specializing in digital imaging and software, with thousands of employees worldwide. To support continued growth and reduce operational risk, Carestream Dental partnered with us to evolve its business-critical website built on Optimizely.
The engagement focused on improving user experience, strengthening platform governance, and modernizing selected components of the existing Optimizely CMS 12 environment to support long-term digital evolution.
The context
Carestream Dental operates a complex Optimizely CMS setup supporting multiple languages and continuous releases. Over time, gaps in documentation, inconsistent workflows, and an aging set of platform dependencies increased delivery risk and operational strain.
The solution
We supported Carestream Dental as their delivery and technical partner, focusing on structured digital modernization rather than isolated fixes. The engagement began with a thorough system onboarding, where we learned the platform in depth and created additional documentation to improve clarity, knowledge sharing, and day-to-day delivery.
Working closely with the Carestream Dental team, we helped set up and organize delivery processes by structuring ticket management in Azure DevOps, establishing CI/CD pipelines, and improving workflows to support more efficient collaboration.
At the platform level, we audited the solution and aligned it with the latest Optimizely CMS 12 standards, modernizing related libraries to ensure stability, security, and easier future maintenance.
In parallel, we supported the redesign of portfolio and product pages with Carestream Dental and their agency, providing technical input for desktop designs, leading mobile implementation, and delivering the final builds across devices.
This approach allowed us to modernize the platform while keeping ongoing content and business operations running smoothly.
The impact
The result of this strategic partnership was a more stable and well-governed platform, giving Carestream Dental greater confidence in day-to-day delivery and future change.
Next phase: Continuous digital growth
With a stronger foundation now in place, we have defined a roadmap to further improve SEO, enhance site performance, and integrate Stripe as a payment gateway.
This next phase will continue to strengthen Carestream Dental’s digital platform, improving performance and delivering a smoother customer journey to support continued commercial growth.