Meat & Livestock Australia (MLA) is an industry‑owned, not‑for‑profit organisation that delivers marketing and research programs to support the prosperity of Australia’s red meat and livestock sector. To serve its diverse stakeholders, MLA maintains a vast and complex digital presence, which includes 45 individual websites. This immense scale presented a significant challenge: how to maintain consistency, security and a modern user experience across such a large, distributed digital ecosystem.
The complexity of managing these sites demanded a strategic, enterprise-level solution. The existing platform required a major overhaul to meet current standards, ensure optimal security and establish a unified foundation for MLA’s future digital ambitions, including the addition of Optimizely Commerce. MLA needed a trusted partner with the expertise to execute this large-scale upgrade without disruption.
Niteco has been MLA’s trusted Optimizely partner since 2019. The core of the project was a full-scale upgrade of all 45+ websites to the latest, most secure version of the platform: Optimizely CMS 12. This was a critical move to consolidate, modernize and future-proof the entire digital estate.
The project was a success. Using our proprietary AI Upgrade Accelerators, we executed a thorough clean-up and refactoring of the source code, ensuring the stability and performance of all existing functions. Furthermore, a new, modern user interface (UI) was implemented for the main MLA website, enhancing the overall user experience and ensuring brand consistency across the platform. The project went live smoothly on July 2, 2025, followed by post-launch and on-going application management and support.
The outcome is a testament to the power of a close partnership and our Optimizely technical excellence. MLA now benefits from a unified, secure, and highly scalable digital ecosystem. The upgrade has simplified maintenance and provided a stable, high-performing platform for all stakeholders.
The successful upgrade of over 45 websites to Optimizely CMS 12 is a huge achievement that highlights our unmatched AI-powered technical capabilities. This project was about more than just an upgrade; it was about providing a modern and stable platform that enables MLA to focus on its core mission of supporting the Australian red meat industry globally. We are proud to be their trusted partner on this journey.
