Opticon 2024: Niteco's Take on the Future of Digital Strategy and Marketing with Optimizely
As the world’s largest Optimizely-certified partner, with over 120 certified experts and thousands of successful projects delivered, Niteco had a strong presence at Opticon 2024, hosted in vibrant San Antonio. This year’s event showcased Optimizely’s commitment to innovation, driving better results for marketers, and solving challenges in an increasingly complex digital landscape.
Here's what we, as digital strategists and marketers, learned from this insightful forum.
Revolutionizing AI for Marketers with Google Gemini
Remember when the word "AI" would send marketers running for cover? Every CEO had a new "groundbreaking" AI idea, and we’d think, “Great, another thing I have to pretend to understand!” Well, guess what? AI isn’t just a buzzword anymore—it’s taking over in the best way possible. Enter Google Gemini integration, making Optimizely’s AI agent, Opal, smarter than ever.
Now, we’re not just talking about AI helping with keyword research or spitting out content briefs (yawn). With Gemini, Optimizely CEO Alex Atzberger promised to deliver automation of an entire workflow. Yes, you heard it right! That means less time sweating the small stuff and more time being the creative genius you always knew you were. AI is officially the overachieving intern we’ve all been waiting for.
Optimizely One: Now Designed for Healthcare and Manufacturing
The introduction of HIPAA-ready Optimizely One signals a pivotal move into the healthcare sector, providing secure, privacy-compliant solutions. Optimizely also released its tailored offerings for manufacturing and distribution, built for B2B, large cart support, customer hierarchies and more.
At Niteco, we understand the unique challenges of these industries and are excited to leverage these capabilities to create seamless, high-performance experiences for our clients.
Personalization Without Boundaries
Optimizely’s personalization as a standalone product removes the dependency on Optimizely CMS, allowing businesses using any CMS to benefit from its powerful personalization features. Personalization is now free to roam across any CMS, which means you don’t need to be in the Optimizely ecosystem to make it work. It’s like letting your cool cousin crash the party, even if they don’t live in the neighborhood.
Whether you’re on WordPress, Shopify, WooCommerce, Sitecore, Adobe, or some obscure CMS no one’s ever heard of, Optimizely Personalization can still deliver tailored experiences to your users. Dynamic content, alerts, and layout as well as the powerful segmentation functionality are all the great functions we want to bring to our clients.
Want to see a demo? Contact us today!
Optimizely CMS and Optimizely Commerce Roadmap
Marketers, rejoice: the new visual builder in Optimizely CMS is like Canva on steroids. You get drag-and-drop functionality that makes content creation feel less like a chore and more like playtime. Oh it’s coming, and we’ll make sure you know when it’s arrived (the plan now for CMS 13 to launch is Q2, 2025. The CMS is about to bring the best features from the new SaaS flavour of the CMS to PaaS marketers).
Along with that are the new CMS-optimized Graph capabilities, improved headless application support, and updated integration and content API framework. Niteco’s OMVPs are already geeking out over this, finding new ways to deliver maximum ROI to our clients. Stay tuned!
The Optimizely Commerce roadmap unveiled two key offerings:
- Optimizely Commerce Connect: New dashboards, customizable views, and configurable packages to choose variants within packages while saving manual admin work.
- Configured Commerce: Advanced capabilities including a mobile app built for seamless commerce on the go are coming.
These advancements showcase Optimizely’s dedication to keeping businesses ahead of the curve in today’s fast-paced digital world—and we can’t wait to show you how they can transform your business!
Optimizely Experimentation: No Bandits, Just Smarter Experiments
Netspring Acquisition: Raise your hand if you've ever felt personally victimized by siloed data. Good news: Optimizely heard us crying in our dashboards and came to the rescue with Netspring, their shiny new acquisition. It connects to your data warehouses like it’s hosting a family reunion, pulling everyone together for real-time insights and slick visualizations. At Niteco, we're all about data-driven magic. We understand the limitation of having an existing warehouse that works with Netspring, and we’re working to bridge the gaps.
Contextual Multi-armed Bandit might sound like a Wild West heist, but no worries—there are zero actual bandits involved. Instead, this shiny new feature is all about making your experiments smarter. It’s like the multi-armed bandit our marketers love to use while running experiments during peak promotion periods, but it adapts on the fly, taking into account factors like age, location, device type, membership status and campaigns seen in the past. Perfect for chaotic promo seasons when every click counts!
But wait, there’s more! Optimizely Experimentation also released:
- More prebuilt templates: Forget reinventing the wheel—these are here to make setting up tests faster and easier (hallelujah!).
- Compound metrics: Because who doesn’t love diving deeper into KPIs? Now you can measure stats with laser-sharp accuracy, making your campaigns smarter and your reporting game chef’s kiss.
In short, Optimizely just made experimentation less like guesswork and more like science.
Key Takeaways for Digital Marketers
Opticon 2024 was not just an event but a glimpse into the future of marketing technology. For digital strategists, the message was clear:
- Data is king: Netspring's integration proves that accessible, real-time data is the foundation of impactful campaigns.
- AI is the future: From workflow automation to personalization, AI is shaping how marketers engage with audiences.
- Experimentation matters: Smarter tools mean more accurate insights, enabling better decisions and improved outcomes.
As a leading Optimizely partner, Niteco stands ready to help businesses unlock the full potential of these innovations. With our team of experts, we bring deep platform expertise, unparalleled project experience, and a commitment to helping clients navigate the complexities of digital transformation.
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