SEO Specialist

We're looking for a Senior SEO Specialist to join our Digital Marketing Services team at Niteco. This is a strategic, high-impact role designed for an experienced marketer with a strong analytical and consulting mindset. You will be the go-to expert for a portfolio of global clients, responsible for crafting growth strategies, leading communication, and ensuring our clients stay ahead in the era of AI-driven search.

JOB DESCRIPTION

• Strategic Client Consultancy: Lead client communications on SEO strategy, performance, and opportunities. Confidently present complex data and clearly articulate the "why" behind our SEO initiatives and their impact on the client's bottom line.
• Data-driven Reporting: Develop and present comprehensive SEO performance reports (utilize data tracking tools like GA4 and Looker Studio). Transform data into actionable insights and strategic recommendations for clients.
• Comprehensive SEO Execution: Conduct in-depth site audits covering all facets of SEO and Generative Engine Optimization (GEO). Have a deep understanding of technical SEO best practices regarding crawling, indexing readiness of the client website. Collaborate with developers to ensure flawless implementation of improvements.
• Holistic Project Management: Design and oversee end-to-end SEO campaigns, including advanced keyword research, content planning, and competitive analysis to capture high-value traffic.
• Innovation & GEO: Stay ahead of industry trends, particularly the impact of AI in search (SGE, generative AI), and integrate new best practices into growth strategies for clients.
• Performance Accountability: Own the KPIs. Drive, monitor, report, and deliver key SEO KPIs including organic traffic, AI visibility, conversions, rankings, and brand share of voice.

JOB REQUIREMENTS:

• Experience: 3+ years of dedicated SEO experience and 5+ years in digital marketing. Agency and client-facing experience is highly preferred.
• Communication: Exceptional client-facing and communication skills in English, with a proven ability to explain complex topics to non-technical stakeholders.
• Knowledge Depth: Well-rounded SEO expertise covering on-page, off-page, technical SEO, and GEO best practices.
• Analytical Stack: A strong analytical mindset with proficiency in Google Analytics 4, Google Search Console, Looker Studio, and tools like Ahrefs, Semrush, and Screaming Frog.
• Proven Track Record: Demonstrate ability to improve organic search performance and achieve KPIs.
• Mindset: A collaborative spirit, critical thinker having the ability to manage projects independently with high attention to detail.
• Additions: Knowledge of Search Ad/PPC campaigns is considered a plus.

BENEFITS AND WORKING ENVIRONMENT

• Attractive salary with bi-yearly review, 13th-month bonus, performance bonus, public holiday bonuses, birthday gift, employee service awards from 3 years up to $1,000;
• A clear career path with proper training courses, workshops, fully sponsored certificate exams;
• Extensive AON health insurance (during labor contract) and accident insurance (during probation) in addition to the state-mandated health insurance;
• Professional, flexible & dynamic working environment with colleagues of different nationalities that is open-minded, creative, supportive, friendly, and encouraging;
• Regular communication from Management on the company's strategy, development plan, and new opportunities for employees;
• Opportunities to join global technical conferences;
• Bright working space with modern facilities including the newest software;
• Employees and families are engaged and taken care of by the company via Trade Union activities;
• Summer kick-off at 5-star resort;
• Sports & cultural activities all year around to strengthen both your physical & mental health;
• NICEF - our own Charity program where our employees raise funds and help people with difficulties in Vietnam.