Challenges & Solutions

Established in 1970, Brokenwood wanted to evolve from a home winemaking shop to a robust Ecommerce system to manage rising sales and expand their global brand.

Results

Niteco built Brokenwood’s Ecommerce site with Episerver (now Optimizely) CS6, integrating content management, CRM, catalogue management, and seamless payments to support their global growth.

Established in 1970, Brokenwood evolved from a home winemaking shop to one of Australia’s most prominent premium wine labels in only a few years.

Pursuing different markets, they needed a strong Ecommerce system that could simultaneously handle increased sales and advance their brand across the globe.

Beyond showcasing products and facilitating purchases, our Ecommerce solution also aimed to expand Brokenwood’s online sales and elevate their brand. We utilized a strong web platform (Episerver CS6 framework) to build their e-commerce portal. It is integrated with the following functions:

• Content Management to update news and events to customers.
• Customer Relationship Management to analyze customer interaction and data.
• Catalogue Management to manage product information.
• Responsive design and an intuitive experience.
• Flexible promotions management.
• Payment gateway that delivers frictionless checkout on any device.

Brokenwood’s Ecommerce site can accommodate ever increasing sales as they continue to expand across global markets.