Brokenwood Case Study - Niteco
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Case Study

Enter New Markets With An E-Commerce Site

Having a tailor-made e-commerce site is a crucial key to unlocking a business’ potential in the digital age.

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The Company

Established in 1970, Brokenwood evolved from a home winemaking shop to one of Australia’s most prominent premium wine labels in only a few years.
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The Challenge

Pursuing different markets, they needed a strong e-commerce system that could simultaneously handle increased sales and advance their brand across the globe.
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The Solution

Beyond showcasing products and facilitating purchases, our e-commerce solution also aimed to expand Brokenwood’s online sales and elevates their brand. We utilized a strong web platform (Episerver) to build their e-commerce portal. It is integrated with the following functions:

  • Content Management to update news and events to customers

  • Customer Relationship Management to analyze customer interaction and data

  • Catalogue Management to manage product information

  • Responsive design and intuitive user experience

  • Flexible promotions management

  • Payment gateway that delivers frictionless checkout on any device

Brokenwood’s e-commerce site can accommodate ever increasing sales as they continue to expand across global markets.

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