Case Study

Enter New Markets With An E-Commerce Site

Having a tailor-made e-commerce site is a crucial key to unlocking a business’ potential in the digital age.

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The Company

Italian-based small appliance giant De’Longhi Group, which also encompasses the renowned Kenwood and Braun Household brands, recently decided to have all its digital service needs, including web development and maintenance, handled by a single vendor rather than dividing the work between a number of different agencies around the world. Due to the great experience De’Longhi Group had enjoyed with Niteco as part of a project involving an Episerver upgrade, payment gateway integration and product information management system integration for the Braun Household website, the company approached Niteco to be its long-term partner.

The client did not only want improvements of its sites’ code and performance, they also added new pilot projects to realize their vision of working with a one-stop shop vendor.

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The Challenge

Pursuing different markets, they needed a strong e-commerce system that could simultaneously handle increased sales and advance their brand across the globe.
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The Solution

Beyond showcasing products and facilitating purchases, our e-commerce solution also aimed to expand Brokenwood’s online sales and elevates their brand. We utilized a strong web platform (Episerver) to build their e-commerce portal. It is integrated with the following functions:

  • Content Management to update news and events to customers

  • Customer Relationship Management to analyze customer interaction and data

  • Catalogue Management to manage product information

  • Responsive design and intuitive user experience

  • Flexible promotions management

  • Payment gateway that delivers frictionless checkout on any device

Brokenwood’s e-commerce site can accommodate ever increasing sales as they continue to expand across global markets.

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