Fieldfisher is a prestigious global law firm, recognized as a Times Top 20 Law Firm. With a vast network of over 2,200 people operating across 28 international offices in 14 countries, the firm is a leader in sectors like technology, financial services, and life sciences.
The challenge: slow search hindering user experience
Fieldfisher's website serves as a critical hub, hosting a massive library of legal content, including lawyer profiles, case studies and in-depth legal information. As a global professional services brand, the ability for clients and internal teams to quickly find accurate information is paramount.
The firm's existing search functionality, built into their CMS using SQL Full-text search, was struggling to keep pace with the sheer volume and complex structure of the data. This resulted in:
- Lagging Performance: Slow search response times frustrated users.
- Suboptimal Management: The tree-like data structure made content management and indexing inefficient.
- Inconsistent Experience: A slow digital experience did not align with the firm's world-class professional reputation.
The solution: a seamless, high-impact upgrade
Niteco, as Fieldfisher's trusted digital experience and technology partner, engineered a sophisticated yet non-disruptive solution. The goal was to dramatically improve search performance and content management efficiency without requiring a complete platform overhaul.
Our approach was to integrate a powerful, modern search engine, Azure Search, with the existing CMS. This was achieved through two key technical steps:
- Smart search integration: We leveraged Kentico’s Smart Search feature to connect the CMS with Azure Search, utilizing its advanced indexing capabilities.
- Data optimization module: We developed a custom module to clean, organize, and optimize the data before it was sent to Azure Search for indexing. This crucial step ensured that the search engine received the most efficient data model, guaranteeing faster and more accurate results.
Crucially, this integration required no core code changes to the CMS, demonstrating Niteco's ability to deliver complex, high-value technical solutions with minimal risk and disruption to a global enterprise.
The Niteco difference: meaningful outcomes for professional services
This partnership is a testament to Niteco's deep expertise in working with professional services organizations. We understand that brands like Fieldfisher demand strong governance, consistency and measurable outcomes from their digital investments.
The results of the search transformation were immediate and impactful. By delivering a complex technical integration that yielded simple, high-impact results, Niteco has cemented its role as the partner of choice for professional services firms looking to scale their digital platforms globally and ensure their online presence reflects their world-class expertise.
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