About us

AI-first global digital agency
with over 400 experts across 4 continents.

We build digital platforms that are ready for what’s next, and accountable for what matters now.

For more than 15 years, we’ve helped ambitious brands design, build and evolve complex digital platforms that perform under real-world pressure. As the world’s largest Optimizely partner, we combine global scale with 15+ years of deep technical expertise to help brands navigate the rapidly changing digital landscape.

We are proud to be the first Optimizely Opal Specialized Partner in the world, a distinction reserved for agencies that turn AI theory into real-world execution at scale.

2000+

Projects Delivered​

Help ambitious brands design, build and evolve complex digital platforms

400+

AI-Trained Experts

Certified by leading platforms like Optimizely, Microsoft, Contentful & Adobe.

8

Offices: Global Mission​​

Provide a faster, lower-risk and more cost-effective path forward.

#1

Optimizely Partner

The Largest Global Partner. Powered by technical excellence and innovation. Accelerated by AI.

Gold Optimizely Commerce Opal partner Optimizely one Umbraco Contentful Adobe
elux
delonghi
MariaLina
adidas
Heineken
Vintec
Panasonic
Privata
Perth Mint

The Niteco difference: true AI maturity

Most agencies only talk about AI. We’ve spent the last two years integrating it into the fabric of how we operate and building proven solutions for our clients. Our dedicated AI R&D division builds tools that our delivery teams use every day, across engineering, QA, data and operation. We experiment, innovate, apply and measure.

What we deliver: Our AI accelerators

We developed proprietary AI accelerators to solve the problems clients complain about most. Our AI Accelerators allow us to deliver high-quality work in a fraction of the traditional time:

Your partner in the AI search era

Search is changing. SEO now sits alongside AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), where AI engines answer questions directly. We don't just migrate or populate your content; we use AI to restructure, enrich and validate it, so your brand becomes a "trusted source" that AI search engines use, not ignore.

Let’s evolve together

Whether you need to upgrade your current platform, migrate from a legacy system, or bring custom AI agents into your business, Niteco provides a faster, lower-risk and more cost-effective path forward.

Our team

Pelle Niklasson
Pelle Niklasson

Chief Executive Officer

Peter Hu Andersen
Peter Hu Andersen

Chief Operating Officer

Rikard Ljungman
Rikard Ljungman

Chief Commercial Officer

Mark Welland
Mark Welland

Executive Vice President

Huong Minh Le
Huong Minh Le

Director of People & Culture

Polly Walton
Polly Walton

Director of Growth and Innovation

Khanh Do
Khanh Do

Head of Architecture

Tyson Graham
Tyson Graham

Sales Director, North America

Jill George
Jill George

Senior Sales and Client Director, UK

Yilun Miao
Yilun Miao

Country Manager, ANZ & SEA

Tien Quach
Tien Quach

Head of HCM Delivery

Tung Thanh Nguyen
Tung Thanh Nguyen

Head of Digital Marketing Services

Hung Nguyen
Hung Nguyen

Senior Solution Architect

Scott Reed
Scott Reed

Senior Solution Architect

Jacob Pretorius
Jacob Pretorius

Senior Solution Architect

Samantha Ward
Samantha Ward

Senior Delivery Manager

Nam Trinh
Nam Trinh

Delivery Manager

Giap Tran
Giap Tran

Delivery Manager

Tung Nguyen
Tung Nguyen

Delivery Manager

Quan Pham
Quan Pham

Delivery Manager

 Denis Svezhentsev
Denis Svezhentsev

Delivery Manager

Phuong Thanh Quynh Pham
Phuong Thanh Quynh Pham

Delivery Manager

Huy Thanh Phan
Huy Thanh Phan

Delivery Manager

Our offices
Niteco is a global company with offices on four continents. That means we’re always near you, wherever you are.
USA
USA

USA

Niteco US

16192 Coastal Highway, Lewes, DE 19958, USA

+1 917 239 1987

Stockholm
Stockholm

Stockholm

Niteco AB

Hemvärnsgatan 9 171 54, Solna Sweden

+46 701 44 30 80

London
London

London

Niteco Europe Ltd

124 City Road, London, EC1V 2NX, United Kingdom

+44 7919 394 559

Sydney
Sydney

Sydney

Niteco Pty Ltd

Suite 2, Level 3, 84 Union St, Pyrmont, NSW 2009

Hongkong
Hongkong

Hongkong

Niteco Group Ltd

31/F Tower Two, Times Square, 1 Matheson St, Causeway Bay

+852 5808 0458

Hanoi
Hanoi

Hanoi

Niteco Vietnam Company Ltd

C'Land Tower, 14th Floor, 156 Xa Dan II St, Dong Da Dist., Hanoi, Vietnam

+84 24 3573 9623

Ho Chi Minh
Ho Chi Minh

Ho Chi Minh

Niteco Vietnam Company Ltd

E.Town Bldg. 1, 2nd Floor, 364 Cong Hoa St, Tan Binh Dist., Ho Chi Minh City, Vietnam

+84 28 6297 1215

Singapore
Singapore

Singapore

Niteco Group Ltd

No 7 Temasek Boulevard#12-07 Suntec Tower One PMB1080 Singapore, 038987

Our team of experts are here
to tackle your business’s challenges.
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