How to boost your performance for more conversions – Insights from Niteco’s CEO at Opticon 2024 San Antonio
Gold but not old rule in this ecommerce world: Better performance equals more conversions. As a Gold Sponsor at Opticon 2024 in San Antonio this November, Pelle Niklasson, CEO of Niteco, shared his insights on website performance—not as a technical afterthought but as a direct driver of business growth.
In this recap, we’ll dive into the key takeaways, backed by compelling real-world data, and explore how Niteco’s expertise and our free audit tool are helping businesses turn performance into profit.
Why does performance matter?
The idea that website speed impacts conversions has existed for a while, but the stakes have never been higher. Even a slight delay can cost businesses valuable opportunities. Google’s data shows that a page loading in 5 seconds has a 90% higher bounce rate than one loading in just 1 second.
Faster-loading websites don’t just enhance user experience, they directly boost sales and customer retention. A leading technology communications company in Europe and Africa achieved an 8% increase in total sales by getting a 31% improvement in their Largest Contentful Paint (one of the critical CWV metrics). Showing the same trend, a Netherlands furniture brand, after optimizing its page speed, dramatically improved mobile conversions (50% increase) and revenue (98.7% increase).
Turning data into dollars: Niteco’s data-driven approach
Data-driven insights have always been an excellent compass for guaranteeing measurable results and optimal business success. Drawing from insights gained from over 1,000 projects, we have transformed how businesses optimize website performance and boost conversions.
Niteco has achieved a 385% increase in conversions for Electrolux (and 11xROI) by identifying and resolving their ecommerce bottlenecks. This is also thanks to our efforts to reduce the bounce rates to 250% and increase the loading speed to 200%.
Electrolux is just one example among many big brands that we focused not only on optimizing performance but also on achieving tangible business outcomes, such as conversions.
Handful support: Niteco Performance Insight Tool
To start strongly with our data-driven approach, our CEO introduced the Performance Insight Tool, a solution that offers businesses a clear view of their website’s performance.
The tool allows businesses to audit their landing pages and websites with detailed insights thoroughly.
Other than that, the tool also pinpoints the weaknesses (aka opportunities), such as slow-loading pages and resource-heavy elements, so that you can take necessary action at the right time.
Beyond analysis, it delivers actionable insights that align with business objectives, ensuring optimizations lead to better conversions and ROI.
Boost performance and conversions with Niteco
At Opticon 2024, our CEO emphasized the ongoing importance of performance optimization in the digital age. Faster-loading websites don’t just improve user experience - they translate directly into increased sales, higher conversions, and more muscular customer retention. With our expertise, data-driven strategies, and the Performance Insight Tool, businesses can take their first steps toward endless digital transformation.
As a Gold Sponsor for Opticon 2024 and a long-lasting partner with Optimizely, Niteco has pioneered solving ecommerce development and maintenance challenges while providing continuous digital optimization for hundreds of brands globally. Let’s get in touch!
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