Nia - Niteco’s AI assistant: empowering innovation at scale
After 15 years of delivering digital solutions across industries, we’ve seen a lot of change. AI is different. This is not just another shift in the tech landscape. It’s a defining moment.
That’s why we created Nia - Niteco’s AI assistant. Designed not just to optimize tasks but to empower our people to think bigger, move faster and deliver the best solutions.
Who is Nia?
Nia is the intelligent core that runs alongside our teams. It is seamlessly integrated into every corner of our workflows. From SEO ideation to code reviews, chatbot flows to project coordination, Nia enables our experts to focus on what they do best: solving problems and creating value.
Nia is our strategic supporter - one that’s constantly learning, adapting and built from the ground up based on our needs and our insights.
Nia’s our supporter in your innovation journey
We've seen that AI is often treated as an add-on. At Niteco, we knew it had to be different. We saw AI not as an answer, but as a catalyst. A way to remove bottlenecks, enhance creativity and unlock smarter decision-making at scale.
“AI is changing the way we work - we know it, and we’re proactively embracing it. We don’t see it as just another tool, but as something we can turn into a real competitive advantage. We use AI to streamline our workflows, boost productivity, and deliver more results-driven solutions at a reasonable cost. That’s why Nia is here to support,” shared Pelle Niklasson, Niteco’s CEO, on the mission of Nia.
What makes Nia special?
Nia is not a one-size-fits-all. It is built to reflect Niteco’s DNA: strategic, adaptive, curious and relentlessly adventurous. It is tailored to enhance how we deliver digital excellence - no matter the challenge, no matter the scale.
Nia doesn’t replace our experts; It amplifies them. By handling the heavy lifting behind the scenes, like solving repetitive tasks, Nia frees our teams to focus on innovation, critical thinking, strategy, and impact.
Nia has evolved with Niteco from every project. For example, in our work with one of the world’s largest home appliance companies, with the AI-driven capabilities from Nia, we provided an intelligent 24/7 chatbot that was more than just reactive - it was proactive, user-friendly, and scalable.
The chatbot’s decision-tree interface enabled seamless navigation, real-time conversations, and smart actions, such as opening web pages, launching live video calls, and connecting to Twilio Live Chat. The result? Shorter wait times, happier customers, and a more efficient support ecosystem.
That’s one of many use cases of Nia’s AI-driven capabilities. Across marketing, development, and customer engagement, Nia is embedded in our processes and powering results.
It’s Niteco core - Smarter, faster and high-quality
Nia isn’t just a product of AI adoption. It’s the result of intentional innovation - combining the brilliance and expertise of our global teams with the efficiency and capability of artificial intelligence. While Nia can be an important part of Niteco’s work, we leverage our expertise in parallel to make the most of technology, helping to provide cutting-edge solutions with guaranteed quality.
“Driving efficiency [powered by AI] helps gain new clients. But the quality of our work is what keeps them.” said Tung Nguyen, Digital Marketing Services Manager at Niteco.
This mindset runs through every project we deliver. We don't just aim to do more - we aim to do better.
Curious how Nia and our experts can elevate your next project? Let’s talk about building smarter, faster, and better and get in touch with Niteco today.
