Niteco appoints YiLun Miao as Country Manager for ANZ and SEA
Australia, March 4, 2025 - Niteco, a global leader in digital transformation and Ecommerce solutions, is pleased to announce the appointment of YiLun Miao as the new Country Manager for Australia, New Zealand (ANZ), and Southeast Asia (SEA).
In this key role, YiLun will help businesses in these vital markets make the most of Niteco's extensive expertise in Ecommerce, Content Management Systems (CMS), Artificial Intelligence (AI), and digital transformation.
Together, YiLun and Niteco team are committed to seizing the tremendous opportunities in the rapidly growing APAC digital transformation market, projected to soar at an impressive rate of 24% CAGR - from $429.8 billion in 2025 to an astounding $3 trillion by 2034. This growth is not merely a trend; it exemplifies a robust momentum driven by advancements like China’s leading digital payment systems and Indonesia’s ambitious "Golden Indonesia 2045 Vision”.
With 20 years of experience propelling growth across APAC and global markets, YiLun brings a wealth of expertise from senior leadership roles at HiAware, CloudBlue (Ingram Micro), AppDirect, and Dell EMC. He will lead the team in capitalizing on these emerging opportunities and expanding Niteco’s regional footprint and service offerings.
Niteco’s Chief Commercial Officer, Rikard Ljungman, emphasized the strategic importance of YiLun’s appointment:
“I’m thrilled to welcome YiLun as our new Country Manager for ANZ and SEA. His expertise in regional expansion and digital transformation makes him the perfect fit for this role. With his leadership, we’ll deepen relationships with our current clients like Electrolux, Briscoes, AEG, Steadfast, MLA... Moreover, his expertise can help us expand our global footprints and strengthen Niteco's position as a premium service provider with direct local resources, driving growth and success for more brands in the region."
The new country manager describes himself as a strategic, tenacious, and influential person who has consistently helped businesses navigate digital transformation and accelerate growth. With a strong track record in go-to-market strategies, enterprise sales, P&L management, Artificial Intelligence (AI), and Ecommerce, his appointment marks an exciting new phase for Niteco as it expands its footprint across ANZ, SEA, and beyond.
“I chose Niteco because of its agility and innovation - qualities that help clients accelerate their digital transformation.” YiLun shared. “What sets Niteco apart is its deep market knowledge. They understand regional nuances, behaviors, and trends, giving our clients a competitive edge in their digital journey. More than just a service provider, Niteco builds strong, collaborative partnerships and operates as an extension of our clients’ teams. This is why Niteco’s been able to deliver complex projects on time and on budget.”
YiLun also recognizes that successful growth hinges on the right people. With Niteco’s Innovation Hubs in Vietnam, Stockholm, and the US, the company has cultivated a strong team that thrives on collaboration, adaptability, and innovation.
About Niteco
Niteco is a global digital solutions provider specializing in comprehensive digital transformation including Ecommerce development and ongoing optimizations. With 400 experts across offices in Sweden, UK, Australia, Hong Kong, Vietnam, US, and Singapore, Niteco has successfully delivered thousands of projects in 140+ markets. Trusted by leading brands like Heineken, Electrolux, Grant Thornton, Panasonic..., Niteco continues to drive innovation and business growth worldwide.
