Niteco Appoints Polly Walton as Director of Growth & Innovation to Accelerate Strategic Expansion
London, UK - 01 July 2025 - Niteco is delighted to announce the appointment of Polly Walton as Director of Growth & Innovation, a key strategic hire that signals the company’s continued commitment to growth, experimentation, and client-focused innovation.
Polly brings over 15 years of experience driving digital transformation for some of the world’s leading brands across sectors including retail, entertainment, higher education, and professional services. A recognised thought leader in experimentation and digital optimisation, Polly was recently named a Platinum Strategy OMVP by Optimizely and played a central role in winning the prestigious Optimizely Experimentation Partner of the Year award in 2024.
In her new role, Polly will spearhead the development of new service offerings, identify strategic growth opportunities, and embed a culture of experimentation and continuous innovation across Niteco’s global operations. She will act as a strategic catalyst to enhance Niteco’s go-to-market capabilities, scale its experimentation and AI-driven practices, and elevate its position in competitive markets.
“We’re thrilled to welcome Polly to the team.” said Mark Welland, EVP Europe & North America at Niteco. “She brings a rare blend of strategic vision, commercial acumen, and deep subject expertise in experimentation and personalisation. Her track record in scaling digital services, building high-performing teams, and shaping global thought leadership makes her uniquely positioned to help lead Niteco into its next phase of growth.”
Polly’s previous experience includes multiple leadership roles at digital agency UNRVLD, where she led strategic shifts in digital delivery models, built high-impact performance and experience teams from the ground up, and helped position the agency for successful acquisition. She helped to deliver real value for her client portfolio and measurable improvements through personalisation, marketing automation, AI enablement, and performance-led design.
“Niteco is known for technical excellence and global reach.” said Polly. “I’m excited to join at a time when the agency is doubling down on innovation and looking to scale its impact even further. There’s a huge opportunity to turn our internal capabilities - from AI tools to experimentation frameworks - into distinct, value-generating propositions for our clients.”
With over 400 staff globally, Niteco delivers world-class, AI empowered, digital experiences across web development, e-commerce, UX/UI design, marketing, and data strategy. Polly’s appointment reinforces Niteco’s mission to build future-ready digital solutions that drive measurable growth and innovation at scale.
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