Niteco named Optimizely’s preferred Opal AI Partner for APJ
SYDNEY, March 2026 - Optimizely, the global enterprise technology company, has named Niteco, the world’s largest Optimizely partner, as its first preferred Opal AI partner for the Asia-Pacific and Japan (APJ) region. This expanded partnership will help businesses turn AI potential into real results - faster content creation, smarter optimization and measurable business impact, while keeping teams in control.
Building on more than 15 years of collaboration, the partnership will focus on a shared business priority: turning AI intent into real execution embedded in everyday digital operations, not isolated pilots.
What this means for Optimizely customers:
-
Faster delivery: Opal will speed up content creation and optimization and remove complexities.
-
Practical implementation: move beyond AI pilots to production-ready solutions embedded in daily workflows.
-
Human-led control: AI will work alongside teams, but accountability and governance will remain with people.
-
Regional expertise: local APJ support from Niteco’s 225+ Optimizely and Opal certified specialists.
“Organisations in Asia-Pacific want AI that works in real workflows, not just demos,” said Simon McDonald, Vice President and General Manager, APJ, Optimizely. “Niteco’s deep Optimizely expertise and Opal AI specialization make them the ideal partner to help organizations move from AI experimentation to measurable business results across the region.”
“AI doesn’t replace teams - it works alongside them,” said Yilun Miao, Country Manager, ANZ & SEA, Niteco. “That’s the promise we’re bringing to Asia-Pacific. With Optimizely Opal AI and Niteco’s delivery expertise, we help organisations move faster, stay consistent across markets and keep accountability where it belongs: with people.”
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams, and Opal AI, the future of agent orchestration. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow.
About Niteco
Niteco is the world’s leading Optimizely partner and newly appointed Opal AI specialized partner for Asia-Pacific and Japan. With more than 15 years of Optimizely expertise and 225+ certifications, Niteco helps global brands like Electrolux, Heineken, Steadfast and Fieldfisher design, build and scale AI-powered digital experiences. The company combines strategic consulting, engineering excellence, and applied AI to help organizations modernize digital operations and accelerate optimization.
