Five real-world AI workflows to be unveiled at exclusive Sydney event
Niteco and Optimizely are set to host an exclusive in-person event at The Cover, Sydney, bringing together marketing and digital leaders to explore the evolution of digital workforce. The event "The Rise of the AI Worker," looks beyond standalone chatbots to demonstrate how AI is being embedded directly into business processes.
A key highlight of the session will be a live demonstration of five enterprise AI workflows that orchestrate the transformation of the manual "grind" into high-velocity digital operations.
"Choose your AI workforce" live demos
During a featured segment, attendees will be invited to "Choose Their AI Workforce." This interactive experience allows participants to vote for the scenario most relevant to their organization, with the selected workflow demonstrated live on stage.
These five workflows, built natively in Optimizely’s Opal, illustrate how AI can amplify and support the complex, manual tasks that digital teams perform today:
- Campaign launch automation: See a full university student recruitment campaign created and launched end-to-end in minutes, not days.
- Media optimisation: Watch how a real estate company regenerates and deploys hundreds of property images to capitalise on research showing “twilight images” drive 3× more clicks and 76% higher engagement.
- UX for experimentation: Witness experimentation teams move from page analysis to Figma designs in minutes.
- Mass legacy content GEO optimisation: Discover how to eliminate an 8,000-hour manual backlog by optimizing and updating thousands of legacy pages for GEO simultaneously.
- Webinar Campaign Automation: See a single webinar transcript instantly transformed into a full-scale omnichannel campaign, including articles and social content.
The remaining workflows will be available for deep-dive demonstrations during the networking session following the presentation.
Featured speakers
The session will be led by senior experts from both Optimizely and Niteco, who will provide strategic perspectives on moving from AI experimentation to full-scale operational AI. Attendees will gain real insights into how organizations are already embedding AI into their everyday digital workflows to drive meaningful impact.
Confirmed speakers include:
- Simon McDonald, Vice President and General Manager, APJ, Optimizely
- Yilun Miao, Country Manager, ANZ & SEA, Niteco
- Polly Walton, Director of Growth and Innovation, Niteco
- Igor Safonov, Forward Deployed Engineer, Niteco
Beyond the live demos
In addition to the live workflows, the session will also explore the broader evolution of AI inside enterprises - from early chatbot assistants to the latest concept of an AI workforce that works alongside human teams.
Attendees will also gain practical guidance on activating AI within the Optimizely platform, along with access to exclusive support from Niteco, including a complimentary AI adoption roadmap designed to help organizations identify where AI can deliver the greatest operational impact.
“AI adoption is accelerating, but many organizations are still experimenting with isolated tools rather than integrating AI into real operational workflows,” said Yilun Miao, Country Manager, ANZ & SEA at Niteco. “This session is designed to help enterprise leaders see how AI can move beyond content generation and start augmenting the day-to-day work of marketing and digital teams.”