Optimizely leads the leaders in the 2025 Gartner Magic Quadrant for Digital Experience Platforms

Gartner, the prestigious research and advisory firm, has recognized Optimizely as the top leader in the 2025 Magic Quadrant for Digital Experience Platforms, with the highest scores of execution and the furthest placement for vision. This also marks the 6th time in a row that Optimizely has received "leader” position. 

Securing the top spot of The Leader category in this Magic Quadrant, Optimizely stands out as a comprehensive DXP that enables seamless multi-channel marketing. From content management, personalization, and customer data management to analytics, all are powered by its proprietary AI agent, Opal.  

Gartner recognizes Optimizely for its extensive feature set, designed with a unified UI that makes it easy to switch between modules. Its flexible architecture allows businesses to seamlessly replace native features with third-party solutions for best-of-breed composability. Additionally, Optimizely’s pricing model is praised for being simple, scalable, and modular, making it easier for businesses to get started and grow at their own pace. Complementing these strengths is Optimizely’s rapid global growth, outpacing the industry average with a strong presence across all regions and proven success in targeting the marketing function. 

Read more about how Optimizely was evaluated in the Gartner Magic Quadrant here. 

As the largest certified Optimizely partner, with over 2,000 successful Optimizely projects delivered, our proven expertise has driven tangible business results for major brands - like a 385% increase in CVR and an 11x ROI for Electrolux, a global leading home appliance supplier. With that track record, Niteco is committed to providing the best Optimizely solutions to help your business leave competitors in dust. 

Contact us to unlock the full potential of Optimizely and drive exceptional digital experiences.