Website Analytics Specialist

A brand-new and exciting opportunity is available for a driven Website Analytics Specialist with the technical expertise and business mindset to deliver data-driven insights and strategic recommendations to our clients.

We are seeking a highly skilled professional with strong analytical capabilities and hands-on experience in digital measurement. The ideal candidate will have deep knowledge of Google Tag Manager, Google Analytics 4, Looker Studio, Power BI (and ideally Adobe Analytics or equivalent tools). The candidate must have a proven track record of transforming raw digital data into actionable insights that guide marketing strategy, improve user experience, and drive business growth.

As a Website Analytics Specialist, you will be responsible for ensuring accurate, reliable, and actionable measurement across websites and digital touchpoints. You will oversee the full analytics pipeline — from tracking implementation and data validation to in-depth performance analysis and insight generation.

This position requires strong problem-solving skills, attention to detail, and excellent English communication to collaborate directly with international clients. Proficiency with Google Tag Manager, GA4, and data visualization tools (Power BI or Looker Studio) is essential. Experience working with e-commerce funnels (product views, add-to-cart, checkout, conversion) and transforming data into meaningful insights is crucial.

Daily Responsibilities Include

• Work with clients to understand business requirements and digital goals, providing expert consultation on analytics implementation and measurement strategies

• Implement, configure, and troubleshoot tracking tags in Google Tag Manager and ensure accurate data collection in GA4

• Develop conversion optimization hypotheses, support A/B and multivariate testing, analyze results, and present recommendations

• Perform deep-dive analysis of user behavior, funnel performance, conversion paths, content interactions, and attribution to uncover insights

• Build clear and actionable dashboards using Power BI or Looker Studio to visualize performance across channels and highlight optimization opportunities

• Prepare presentations and insights reports for internal teams and clients to support decision-making across marketing, product, and sales functions

• Conduct routine data QA, debugging, and validation to ensure the accuracy and reliability of all analytics data.

• 4+ years of experience in Marketing Analytics, Web Analytics, Data Analytics, or Conversion Rate Optimization

• Strong expertise with Google Analytics 4, Google Tag Manager, Looker Studio, and experience with Power BI is a plus

• Proven experience working directly with international clients; excellent communication skills in English and Vietnamese

• Hands-on experience analyzing e-commerce data, including product views, add-to-cart, product interactions, checkout funnels, and conversion metrics

• Solid understanding of user behavior analytics, experimentation, attribution, and digital marketing metrics

• Technical Data Skills

- Proficiency in data cleaning and transformation using Excel/Sheets, SQL (preferred), or Python (bonus)

- Experience with regular expressions (Reg Ex) for tagging and data extraction

- Ability to work with raw datasets, perform data validation, and troubleshoot data discrepancies

- Familiarity with Big Query, GA4 event schema, and data modeling concepts is a plus

- Ability to work both independently and collaboratively with cross-functional teams (Developers, CRO, UX/UI, Product).

• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.

• Attractive salary with bi-yearly review, 13th-month bonus, performance bonus, public holiday bonuses, birthday gift, employee service awards from 3 years up to $1,000

• A clear career path with proper training courses, workshops, fully sponsored certificate exams

• Extensive AON health insurance (during labor contract) and accident insurance (during probation) in addition to the state-mandated health insurance

• Professional, flexible & dynamic working environment with colleagues of different nationalities that is open-minded, creative, supportive, friendly, and encouraging.

• Regular communication from Management on the company's strategy, development plan, and new opportunities for employees

• Opportunities to join global technical conferences.

• Bright working space with modern facilities including the newest software

• Employees and families are engaged and taken care of by the company via Trade Union activities

• Summer kick - off at 5-star resort

• Sports & cultural activities all year around to strengthen both your physical & mental health

• NICEF - our own Charity program where our employees raise funds and help people with difficulties in Vietnam.