Bikini Village is a Canadian swimwear and beachwear retailer and part of the la Vie en Rose lingerie brand. Its business lives by the season: demand peaks around summer and major campaigns such as Black Friday or Cyber Monday, so every second of page speed and every minute of uptime counts.
To optimize its ecommerce platform performance ahead of peak sales season and U.S. market expansion, Niteco moved bikinivillage.com onto the latest Optimizely platform in 24 hours, laid a reliable data foundation for experimentation, and keeps the storefront running around the clock with 24/7 Services.
94%
performance improvement on the mobile search page
54%
faster loading of the main content
Zero downtime
during peak sales seasons
Objective
The swimwear retailer is growing fast online, with mobile accounting for the majority of its traffic. But the platform behind it was holding the brand back. Bikini Village needed a partner that could modernize its Ecommerce foundation without putting a single campaign at risk.
- Modernize a legacy platform: Moving to .NET Core (.NET 6) Optimizely CMS 12, Commerce 14 and new DXP infrastructure was essential for speed security and future growth.
- Protect the retail calendar: The upgrade had to respect strict deployment freezes during peak season and run in parallel with new OMS and ERP implementations.
- Serve two markets from one codebase: Sharing the same codebase with la Vie en Rose, it serves both Canadian and U.S. customers with different requirements and regulations.
- Close mobile conversion gap: Mobile shopper converted below desktop shoppers. Inconsitent tracking made it hard to see drop-off points.
Our solution
Optimizely Upgrade, delivered around the retail calendar
Our AI-powered Upgrade Accelerator, built on 500+ Optimizely upgrades, automated code analysis and fixes. We then added Cloudflare image optimization and ran a coordinated go-live with Optimizely.
All of this was delivered in parallel with internal OMS and ERP rollouts and deployed precisely around revenue-critical campaign blackout windows.
Data and CRO
We rebuilt GA4 tracking, separated Canadian and U.S. data, and created one Locker Studio dashboard for leadership. Our experimentation team then deployed A/B test changes in Optimizely, including a sticky Add-to-Cart button on Bikini Village product pages.
24/7 Managed Services
Automated checks and specialist monitor uptime and scheduled jobs around the clock, with extra coverage for peak campaigns and major upgrades.
Outcome
Faster mobile experience.
- Mobile search page: 94% Lighthouse score improvement
- Largest Contentful Paint (LCP): 54% improvement in content page loading
- Cumulative Layout Shift (CLS): 99% improvement (reduced to 0.0048s) in page stability.
Upgraded without disruption. Live on Optimizely CMS 12 and Commerce 14 with no impact on revenue-critical campaigns.
Zero downtime at peak. The store stayed online through peak sales seasons, and every support case met its service level.
Market segmented data. Clear Canadian and U.S. reporting now guides every optimization decision.
We upgraded the platform to benefit all of Optimizely’s solution possibilities and be able to use the solutions to its maximum for our ecommerce platform. It was such a joy to work on Niteco on this project. They are rigorous in everything that they do and deliverables are met on time according to specs.
What’s Next
With a modern platform, clean data and round-the-clock support in place, Bikini Village is set for continued growth in Canada and the U.S. Our partnership continues through 24/7 Managed Services, ongoing application maintenance and development, marketing technology support, and continuous experimentation focused on the mobile shopping journey.