Challenge

NorthShore was looking to accelerate the pace and improve the quality of their Ecommerce development on the Optimizely platform.

Solution

Niteco executed optimal business strategies, starting with a successful pilot project that led to ongoing support and maintenance of the Optimizely.

Result

NorthShore Care Supply is thankful to the Niteco team for helping the company’s eCommerce site be ready for future growth.

In 2019, NorthShore implemented Episerver’s (now Optimizely) DXC platform. The platform offered NorthShore customers the ability to intuitively shop the NorthShore.com website while providing a more personalized shopping experience that was much better than the previous platform. 

Optimizely also offers an extensive partner network that gave NorthShore the peace of mind knowing streamlined support of Episerver (now Optimizely) software is available. As the company prepared for expansion and future growth, NorthShore saw the importance of having the flexibility to choose a new partner to better serve Ecommerce website goals and objectives.  

NorthShore approached Niteco looking for a new experienced Optimizely/Episerver partner able to meet the need to increase the pace and quality of development. The company looked for a partner that could understand their business as well as provide the necessary support and guidance to get the most out of the new platform.

With an ambitious backlog of new features, NorthShore sought a partner to ‘steady the ship’ and poise the company’s online store, NorthShore.com, for future growth initiatives.

NorthShore engaged the Niteco team to help prioritize deliverables and execute business strategies. Our team brings a unique blend of expertise to the table, with 20+ years of eCommerce experience and 120+ Episerver-certified developers. 

Understandably, NorthShore was cautious about bringing in a new partner without first seeing how the teams could work together. They engaged us on a pilot project to develop and test several backlog items left by the current implementation partner to see firsthand how the team performed.

Our team collaborated well with NorthShore, completing the project under budget and within NorthShore’s timeline. NorthShore was impressed by the knowledge, communication, and delivery of the code, along with the seamless communication between the teams and easy access to upper management at Niteco.

Once the pilot project was completed, NorthShore engaged the Niteco team to replace its implementation partner for ongoing support and maintenance of the Episerver (now Optimizely) platform.

We provided the support and advice NorthShore Care Supply needed to focus on key features to help reach business goals. These included:

Product Recommendation:

• Before: NorthShore was unable to guide customers to discover products that most fit their needs through recommendations.
• Now: This feature gives NorthShore lifts in conversions and user engagement.

Abandoned Shopping Carts

• Before: NorthShore was unable to send customers emails, alerting them to products they were interested in purchasing, but left in the cart.
• Now: This feature increased sales conversions, giving NorthShore the ability to automatically remind customers of products left in their carts, prompting them to complete their purchases.

Customer Data Platform (CDP)

• Before: NorthShore had a business goal of tracking user behavior to better target customers
• Now: This feature was designed and implemented to utilize Episerver Profile Store and helped NorthShore better understand customer needs and buying trends.

Multi-Shipment

• Before: NorthShore was unable to process multi-shipments
• Now: This feature helped NorthShore be more efficient and realize cost savings.

Within the first 3 months of the engagement, we significantly reduced the number of backlog items.

Site performance increased and user experience issues decreased dramatically. User Stories were included in all requirements and weekly team sync-up calls provided the ongoing communication necessary for both teams to keep track of project progress and achievements.

Afterall, NorthShore Care Supply is thankful to the Niteco team for helping the company’s eCommerce site be ready for future growth.