Rebel Sport, New Zealand's leading retailer for sporting goods with 160 stores, needed a digital platform that could keep pace with its active and passionate customer base. Their existing ecommerce solution was slow, difficult to manage, and unable to provide the seamless experience modern shoppers expect. We were brought on board to build a powerful new Adobe Commerce site that would not only solve these challenges but also position Rebel Sport for future growth and innovation.
The project was a complete overhaul of Rebel Sport’s digital presence. We delivered a lightning-fast performance platform with a streamlined backend, real-time data synchronization and a suite of integrated tools for marketing, payments and customer reviews. This new foundation allows the Rebel Sport team to manage their online store with greater efficiency, from updating product information to tracking orders and analyzing sales data.
To enhance the customer journey, we integrated AI-powered search from Klevu and personalized product recommendations from Adobe. This makes it easier for customers to discover new products and find the right gear for their needs. The mobile-first design, built as a Progressive Web App (PWA), ensures a lightning-fast and intuitive experience for shoppers on the go, a crucial feature for the dynamic sporting goods market.
The new Rebel Sport website is more than just a store; it's a hub for the sporting community. With faster page loads, a seamless checkout process and a more engaging user experience, the platform has already seen a significant uplift in key performance metrics. The robust and scalable architecture means Rebel Sport can easily adapt to changing market trends and customer demands, staying ahead of the competition.
By partnering with Niteco, Rebel Sport has invested in a digital platform that reflects the energy and passion of its brand. This transformation has not only improved the online shopping experience but has also empowered the Rebel Sport team to connect with their customers in new and exciting ways, solidifying their position as the go-to destination for sporting goods in New Zealand.