When Australia’s largest insurance broker network, Steadfast, needed to enhance its digital presence, it faced a common challenge: a legacy content management system that was hindering growth. The existing Sitecore platform was inflexible, impacting performance and making it difficult for marketing teams and brokers to deliver a seamless user experience across their public websites and portals. The goal was to transition to a more agile, scalable and market-leading solution that could support their business needs now and in the future.
We were engaged to lead the replatforming project, migrating Steadfast to Optimizely’s market-leading digital experience platform. Using our proprietary AI-powered migration accelerators, we accomplished the entire end-to-end migration in just eight weeks - a timeline unmatched in the industry. This rapid delivery was not just about speed; it was about precision and quality, ensuring a smooth transition with zero downtime.
The solution involved more than just a technical migration. It was a complete digital transformation. The new platform, built on Optimizely CMS 12, introduced simplified login processes, intelligent content delivery and seamless integration with Salesforce. This created a unified and efficient ecosystem that empowered both marketing teams and the extensive broker network with intuitive content management tools and streamlined workflows.
The results were immediate and impactful. The new platform achieved front-end performance scores of over 90%, a 15% increase in accessibility and a 30% reduction in average response times. Downtime was virtually eliminated, dropping from 36 minutes to just 5. Most impressively, user engagement soared, with a 286% increase in clicks on contextual content, demonstrating the power of a well-executed digital experience strategy.
This project showcases a significant achievement in the digital landscape, demonstrating that complex enterprise replatforming can be delivered with remarkable speed and success. By combining deep technical expertise with an accelerated, AI-driven methodology, we enabled Steadfast to rapidly modernize its digital infrastructure and unlock new levels of performance and user engagement.