Multi-site leveraging for Meat & Livestock Australia
Meat & Livestock Australia (MLA) works in partnership with the Australian red meat industry and government to deliver marketing, research and innovative products and services to the beef cattle, sheep and goat sectors, with the core purpose of fostering the prosperity of the red meat industry.
Project Information
Visit WebsiteJanuary 2018
Solution Architecture , Integration , Data Mapping , 24/7 Proactive Response , Performance Analytics
Our Partnership
Niteco has delivered and continue to deliver a large number of sites for MLA since the partnership began in 2019 and currently provides managed services for over 30 sites across the Group – on one DXP instance and in over 10 different languages.
We have adopted a templated approach to allow MLA to scale new sites and improve their ROI by leveraging the core templates and architecture whilst allowing them flexibility of brand differentiation.
The sites delivered and managed by Niteco include MLA, myMLA, Australian Good Meat, Integrity Systems, True Aussie, and Sheep Genetics.
In 2023 Niteco and MLA delivered the complete rebuild of the personalized live dashboard known as ‘myMLA‘. The dashboard uses a combination of AI and manual flexibility to allow members a customized single point of access and view of all their types of production and subscriptions, tracking sales and transport of their stock, individual and market prices, research and licenses across the MLA ecosystem
This level of personalization and analytics allows MLA insights into the information its members are seeking and invest more in these areas.
that we celebrate.
