Episerver rebrands to become known as Optimizely

With its new name, the company doubles down on its new focus on enabling customers to create and optimize experiences.

Leading provider of digital experiences and solutions Episerver announced on January 27^th, 2021, that it has rebranded to Optimizely. The company, known for its Episerver digital experience platform and web and E-Commerce solutions, had acquired A/B Testing and Optimization platform Optimizely in 2020, integrating its capabilities in its offerings.

The new brand, Optimizely said in a press release, reflects the endless innovation potential of digital experiences. “Digital experience is a journey without a finish line,” said Alex Atzberger, CEO of Optimizely. “Ultimately, our customers want to innovate and use data to confidentially create and optimize every customer experience based on actual outcomes. The Optimizely brand very much galvanizes this vision and uniquely positions us to define the future of DXP market.”

“We’re pleased to see Episerver make the shift to become known as Optimizely; elevating an already well-known brand with a benefit to create, connect and optimize the customer experience across a growing number of digital channels. This move represents a differentiator for the company in the digital experience market,” said Marci Maddox, Research Director, Digital Experience Strategies, IDC. “The value optimization brings to the digital experience is often underestimated, and the new Optimizely brand gives the company an opportunity to marry creative personalization with data-driven optimization techniques. The digital experience services market is evolving quickly, and there is significant opportunity for Optimizely to be a leader in the space with its data-driven approach to optimizing every experience along the customer journey.”

At the same time, Optimizely announced it was launching Optimization-as-a-Service as part of its Intelligence Cloud, combining Optimizely Web and Episerver Content Recommendations into a new offering encompassing targeting, testing and recommendations. Over the course of 2021, the press release stated, Optimizely will also launch content-as-as-service, the first fully headless DXP and new authoring and editing capabilities.

In 2020, Episerver and Optimizely recorded record double-digit revenue growth, supporting go-lives for more than 250 customers, according to the press release. The company also landed major customer wins including Microsoft, Atlassian, KLM and the Wall Street Journal. The fourth quarter marked accelerated growth for the companies DXP offering in particular, with Optimizely B2B Commerce Cloud and Content Cloud seeing more than 20% growth. Episerver and Optimizely plan to hire 40+ new employees per month through the first half of 2021 to fuel the companies’ continued rapid growth.

While the name may change, Niteco's expertise with the platform remains. With 120 certified developers, we're still the world's largest Episerver (and, in future, Optimizely) Premium Partner. Contact us today to find out how Episerver/Optimizely and Niteco can work for you.