Niteco is proud to announce that five team members have been named Optimizely Most Valuable Professionals (OMVPs) in the H2 2026 global cohort. This recognition brings our company-wide total to nine OMVPs - the highest number held by any Optimizely partner agency worldwide.
The five newly recognized Niteco professionals secured five of only nineteen spots awarded this cycle, within a worldwide OMVP community of 140 professionals. Niteco representing more than a quarter of this year's cohort highlights the depth, quality, and consistency of expertise across our team.
About Optimizely MVPs
Unlike certifications, which measure how a person knows about the Optimizely platform, the Optimizely MVP program measures something different: what they contribute to the people around them. It recognizes professionals who go beyond building on Optimizely to actively championing it through mentoring, community contributions, technical writing, and workshop speaking. The title is judged by peers and by Optimizely itself, not by employer, seniority, or project size.
Meet our newest OMVPs
Yilun Miao, Country Manager for Niteco ANZ, recognized for making complex ideas like Opal approachable across the ANZ and APJ markets, and for earning this cohort's highest contribution score of anyone recognized.
Igor Safonov, a Solution Architect with more than fifteen years of experience across CMS, content operations, integrations and experimentation. He shares practical lessons from real projects and has turned his recent attention to applying AI to real delivery challenges,
Jill George, Senior Sales and Client Director for our UK team, holds accreditations across the Optimizely ecosystem and is known for helping enterprises understand what each release actually changes for their business.
Muhammad Talha, Delivery Manager, guides enterprise clients across professional services, insurance, and asset management through the adoption of Optimizely CMS, Commerce, and Opal, supporting their broader AI transformation journeys.
And Rikard Ljungman, being with Optimizely since the early EpiServer days, helps clients make genuine sense of what Opal and agentic AI mean for how their teams work.
Our nine OMVPs span solution architecture, country leadership, and client strategy, which is evidence that platform mastery at Niteco isn't confined to any single discipline.

When expertise recognition turns into client impact
As the world's largest Optimizely partner and the first Optimizely Opal Specialized Partner globally, Niteco brings unmatched scale to every engagement. Nine OMVPs on our team, plus 227 certified Optimizely specialists, mean our scale is matched by depth.
We continue our mission to deliver top-tier digital experience services for our clients, whether a platform upgrade, a legacy migration, a custom AI solution, or performance optimization, shaped by people who are among the most knowledgeable practitioners in the ecosystem.
That expertise also flows directly into how we build: our AI accelerators, our Opal implementations, and our approach to the emerging AI search landscape all carry the same standard our OMVPs are recognized for externally.
Looking ahead
Nine OMVPs is a milestone worth celebrating, but at Niteco we don't see it as a ceiling. Growing our presence in the Optimizely community, and contributing back to it, is part of our long-term goals.
As the digital platform ecosystem evolves and AI adoption accelerates, our experts remain committed to helping clients turn emerging technology into high-impact business outcomes.
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