The report ranks providers according to their completeness of vision and ability to execute. Optimizely (Episerver) achieved the status for the second time in a row.
Mere days after announcing its historic rebranding, Optimizely (Episerver) has announced that the company was named a “Leader” in Digital Experience Platforms in the Gartner Magic Quadrant for Digital Experience Platforms 2021. The prestigious report by market research firm Gartner ranks providers in four quadrants according to their completeness of vision and their ability to execute. Optimizely (Episerver) achieved a place in the “Leader” quadrant for the second year in a row. In fact, Optimizely (Episerver) leapfrogged Sitecore and Liferay to sit among the “top 3” DXP players in the market, according to Gartner
The report specifically lauded Optimizely’s (Episerver’s) good understanding of the DXP market, which is supported by its product vision and acquisitions like Idio for advanced personalization (now part of Episerver Intelligence Cloud) and Optimizely. It further emphasized the company’s improved marketing effectiveness and transparent pricing.
According to Gartner, the most important capabilities it looks for when comparing digital experience platforms are:
- Content management
- Account services
- Personalization and context awareness
- Analytics and optimization
- Customer journey mapping
- Customer data management
- Presentation, delivery and orchestration
- Search, navigation and insight
- Collaboration and knowledge sharing
- Security and access control
- Artificial intelligence (AI)
- Cloud capabilities
- Architecture and platform design
- Integration, interoperability and extensibility
- Multiexperience support
You can download the report here.