Digital Analytics Specialist (GA/GTM)

Niteco is looking for a Digital Analytics Specialist (GA/GTM) with at least one year of experience working with Google Tag Manager and Google Analytics. The Digital Analytics Specialist will help with data tracking implementation for our clients’ websites and other digital channels, so that our Analysts can identify trends and provide recommendations to optimize clients’ website engagement and conversions.

JOB DESCRIPTION:

The Digital Analytics Specialist (GA/GTM) will be responsible for the proposition and execution of tracking plans and play a key role in data-driven marketing decisions. You will be in charge of maintaining and ensuring the proper implementation of cross-platform and cross-device analytics solutions. This job requires critical thinking, data-driven mindset, and excellent English communication skill to work directly with foreign clients. Familiarity with HotJar, Google Data Studio and other analytics tools as well as ability to visualize data and create dashboards/reports are great, but not required.

Responsiblities include:

• Help to define and implement website digital analytics tagging, tracking and reporting to support audience development, website engagement, conversions and site optimization;

• Collaborate with key technology and business stakeholders to define an optimal tagging strategy for new or existing features;

• Define and implement tagging strategy in Google Tag Manager for data collection in both Universal Analytics and GA4 that meets business goals/objectives;

• Work with in-house developers to develop custom analytics JavaScript to create events and triggers in Google Tag Manager;

• Develop, test and publish via GTM, ensuring streamlined and scalable code for optimal accuracy and performance;

• Debug, troubleshoot data collection and configuration issues, surface anomalies and other data trends;

• Maintain and evolve specifications repository and other documentation that support GTM and GA3 & GA4 initiatives.

JOB REQUIREMENTS:

• Detail oriented, highly analytical individual with attention to detail and passion for data;

• 1+ year of experience in Google Analytics (UA & GA4) and Google Tag Manager;

• Knowledge of Excel functions and analytics;

• Experience with JavaScript (creating events & triggers) is a plus;

• Experience with creating reports/dashboarding using Google Data Studio, Tableau or other BI reporting tools is a plus;

• Awareness of present-day industry trends and technical challenges in digital analytics and digital marketing;

• Excellent verbal and written communication skill (English & Vietnamese);

• Ability to work within a team and independently;

• Strong organizational, time management, and analytical skills.

BENEFITS AND WORKING ENVIRONMENT:

• Highly competitive remuneration package: attractive monthly salary and allowances, 13th month salary, additional performance bonus, high public holiday bonuses, and birthday gift, employee service award up to $1,000 for employees with 3+ years;

• Attractive AON healthcare coverage including health and accident insurance in addition to basic insurances regulated by the Labor Code. Luxury company summer vacation and team-building budget;

• Opportunities to work onsite for international projects in Sweden, Australia, UK, USA, etc;

• Organized training and a support in building your career;

• English-speaking, international and professional work environment: working with expatriates from a number of countries, state of the art working space with a wonderful view over the city skyline, modern facilities include computer dual 24” screens running latest versions of Windows 11 Enterprise, MS Office 365, Team, latest version of Visual Studio, and SQL Server, Dell OptiPlex Workstation with 32 GB Ram, 512GB NVMe SSD.

• Western management style that is professional, dynamic, open minded, creative, supportive, friendly and encouraging feedback;

• Company Management that regularly communicates Company’s strategy, development plan and new opportunities to employees;

• Employee and family are engaged and taken care by the company via Trade Union activities;

• Diversified social and charity activities often organized by NICEF - Niteco Charity Engagement Foundation to create opportunities for our young employees to raise funds and help people with difficulties in Vietnam;

• Physical care environment where you are taken care, feeling relaxed and enjoying lots of leisure activities such as badminton, ping pong, football, table football, dancing, running, cycling, cinema, etc.