Guiding Altius Group’s digital transformation
Australian health service provider, Altius Group engaged Niteco to lead its strategy for digital transformation and put its several brands and websites under a single service provider solution.Visit Website
Major Australian B2B workplace health and wellbeing service provider Altius Group was looking at a more holistic, integrated service proposition for both their B2B customers and end patients. Consolidating six existing websites (on different platforms) and value propositions into a single view of the offerings of Altius Group was seen as a significant step in achieving this. Altius was looking for greater data and insights across the Group to provide more personalized content. In addition, managing six websites with different functional limitations led to administrative inefficiencies.
Niteco worked closely with the Altius marketing and IT teams to deliver the technical strategy, design, platform selection, build and deployment for the new Altius strategy. The decision was to re-platform the company’s online presence into a single Episerver instance.
This included consolidating and integrating the content from six separate CMS sites into a single instance. Due to a fixed go-live date, Altius needed the project to be completed within a tight timeframe, including attaining feedback and agreement across the various business units and stakeholders.
The approach was to focus on a simple and clean templated framework to ensure content was easy to edit, authorize and publish across various channels. As with all our clients, we paid special attention to the site’s performance, which included integrating Cloudflare as a CDN solution. Ongoing performance monitoring tools assist to provide analytical evidence to improve the customer journey and ultimately improve customer engagement, market positioning and new opportunities for the Altius Group.
With the new templated Episerver solution and training of key staff, Altius has been able to manage and engage all its business units to take a more active role in developing a holistic value proposition of their services to the whole sector.
The simplified user interface has enabled them to manage social content (including blogs, case studies and awards) and customer engagement in a much more efficient way. This, in turn, allows clients and prospects to have a greater understanding of the company’s broader service offerings and workplace solutions and become the proud digital face of the Altius Group.
It also allows sales staff to know that content, articles and collateral is up to date, allowing them to present information to clients with confidence.