Challenges

Grant Thornton needed a new partner to enhance the performance, speed, and search functionality of its multi-lingual Optimizely site, while adding new features and supporting additional languages.

Solutions

Niteco enhanced Grant Thornton’s site performance, added advanced language processing, integrated gated content with improved security, boosted search functionality, and ensured high availability with a new Lucene index.

Results

Grant Thornton International's website now has a speed score over 80, improved search functionality, secure gated content, and new features like location pages, case studies, and a Marketo connector.

Grant Thornton needed a new trusted partner to improve the performance of its multi-lingual, multi-market Optimizely site, add new features and improve search functionality.

The site needed to be accessible at high speeds from any of Grant Thornton's important markets around the globe, but its site speed score of about 40-50 didn't meet that requirement.

In addition, the client required support for new languages and wanted to integrate a new section for gated content.

First, Niteco did what we do best: dramatically improve the website’s performance.  

Next, the team integrated Google’s Natural Language machine learning engine so that Grant Thornton’s entities around the world could use natural language processing for Chinese, Japanese and Korean. This engine enables features like sentiment analysis, entity analysis, entity sentiment analysis, content classification and syntax analysis.

In a further step, Niteco’s team outfitted their website with a separate section for gated content. As the company works with a myriad of clients globally, having relevant documents and files readily available from anywhere is imperative. To top it off, the team implemented Content Security Policy to enhance the site’s security and help to reduce Cross-site scripting (XSS) risks.

Unhappy with the search functionality on its site, Grant Thornton also asked Niteco to give its integration of Episerver (now Optimizely) Find a boost. Niteco did so by adding Episerver Find Auto-Boosting, which allows for the prioritization of certain search results according to age and/or popularity. Niteco also integrated Episerver Find Best Bets, which allows search administrators to promote selected content, which will then appear on top of other search results.

To top it off, we built an entirely new Lucence index that works together with the Episerver Find index. This guarantees that the site’s availability always stays above 99%.

• Grant Thornton International now enjoys a website that has an improved site speed score of over 80, up from 40-50.
• The improved search functionality makes for a more efficient user experience for Grant Thornton’s many clients who can now also easily and securely access gated content.
• Other features include a new location/office page, a new case study/campaign page, a Marketo marketing automation connector, email obfuscation, several new block types as well as media access rights for each member firm.