Primitives by Kathy, one of the US’s leading home décor brands, needed more than a standard ecommerce platform upgrade: their legacy Optimizely system was holding them back, creating risks around performance, security, and scalability. After challenges with a previous agency, they sought an experienced Optimizely partner with a proven track record who would guarantee precision, speed, and zero disruption to their business. That’s where we stepped in.
Optimizely upgrade
As their strategic partner with more than 500 Optimizely upgrades behind us, we deployed our proprietary AI-powered Upgrade Accelerator with confidence. The tool automated the most labor-intensive parts of the upgrade, allowing us to resolve the majority of the issues automatically and anticipate complex challenges before they became problems, accelerating delivery with precision and accuracy.
Working hand-in-hand with Primitives by Kathy’s in-house technical expert, we built a collaborative process rooted in full transparency. Every decision was made together, every milestone documented, and every deployment executed with rigor. Guided by our senior Optimizely architect, a world-renowned Platinum OMVP, and a US-based senior delivery manager, we ensured that strategy, execution, and knowledge transfer flowed seamlessly at every stage.
Timescales, budget and results
The results speak for themselves. In just 12 weeks, the brand moved from an outdated platform to the latest enterprise-grade Optimizely version, delivered on time and on budget. The modernized solution now runs on a streamlined build pipeline, delivering faster performance and page speed, stronger security, and a solid foundation for future scalability.
For Primitives by Kathy, this was more than a technical refresh - it was a strategic digital transformation. By combining AI innovation with disciplined delivery, we gave the brand the agility and stability to scale confidently in a competitive market, all while keeping costs under control.
At its heart, this case study is about more than a successful upgrade. It’s about redefining what technology partnerships should look like: bold thinking, AI-driven execution, and measurable results and savings delivered with certainty.
