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Brand Team Lead
Hanoi
#Location: Ha Noi#
Were looking for a Brand Team Lead to manage and supervise the execution of marketing projects and ensure all marketing deliverables are high quality, aligned with our brand, convey the right message, and are completed within agreed-upon deadlines. The person should be very hands-on, data-driven, and passionate about supporting and growing his/her team members, those are the qualities we seek. You will manage a team of Digital Marketing Specialist, Performance Marketing Strategist, Copywriter, SEO Specialists and Multimedia Designers. Beyond branding and engagement metrics, here are 02 key conversion goals for this team (aka your KPIs): (1) Contact Us form submissions and (2) job applications via niteco.com.
JOB DESCRIPTION
The main responsibilities of the Brand Team Lead include:
- Help shape and communicate our vision and mission, unique offerings, clients portfolio to the world (we do business globally!)
- Analyze brand positioning and consumer insights, translate brand elements into plans and go-to-market strategies and lead generation campaigns
- Lead creative development to motivate the target audience to take action and generate MQLs & SQLs
- Plan and drive the execution of campaigns via various channels: website, social media, email marketing, SEM/SEO, referral, partnership, events, paid ads campaigns, etc.
- Constantly optimize marketing activities to improve return on investment
- Ensure accurate conversion tracking and attribution, provide detailed reports of campaign performance, ROI, conversion patterns, etc.
- Test new channels and trends, oversee new and ongoing marketing and advertising activities
- Lead and mentor a team to develop their individual growth and success.
JOB REQUIREMENTS
- 5+ years of experience with or successful track record in brand management and B2B lead generation, preferably in the technology field, digital marketing services or recruitment marketing
- Strong analytical skills partnered with a creative mind
- Excellent understanding of the full marketing mix
- Experience in identifying target audiences and devising effective campaigns
- Demonstrable hands-on experience with the following: Ads Channels (Google, Facebook, LinkedIn, YouTube, etc.), Google Analytics, Looker Studio, Hubspot
- Fluent in English & confident with presenting and working in an international environment with various stakeholders.
- Four-year college degree required in Digital Marketing or related course of study
- You have managed team members in the past and are excited about growing a team
- Strong knowledge of MarTech solutions as well as digital data analytics and CDPs
BENEFITS AND WORKING ENVIRONMENT
- Attractive salary with bi-yearly review, 13th-month bonus, performance bonus, public holiday bonuses, birthday gift, employee service awards up to $1,000
- A clear career path with proper training courses, workshops, fully sponsored certificate exams
- Extensive AON health insurance (during labor contract) and accident insurance (during probation) in addition to the state-mandated health insurance
- Professional, flexible & dynamic working environment with colleagues of different nationalities that is open-minded, creative, supportive, friendly, and encouraging.
- Regular communication from Management on the companys strategy, development plan, and new opportunities for employees
- Opportunities to join global technical conferences.
- Bright working space with modern facilities including the newest software
- Employees and families are engaged and taken care of by the company via Trade Union activities.
- Summer vacation at 5-star resort
- Sports & cultural activities all year around to strengthen both your physical & mental health.
- NICEF - our own Charity program where our employees raise funds and help people with difficulties in Vietnam.
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London
Niteco Ltd
3 More London Riverside, London, SE1 2RE, United Kingdom
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Sydney
Niteco Ltd
Suite 2, Level 3, 84 Union St, Pyrmont, NSW 2009
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Hongkong
Niteco Ltd
36/F, Tower Two, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong
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Hanoi
Niteco Ltd
C'Land Tower, 14th Floor, 156 Xa Dan II Street, Dong Da District, Hanoi, Vietnam
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Ho Chi Minh
Niteco Ltd
E.Town Building 1, 2nd Floor, 364 Cong Hoa Street, Ward 13, Tan Binh District, Ho Chi Minh City, Vietnam
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Singapore
Niteco Group Ltd
No 7 Temasek Boulevard#12-07 Suntec Tower One PMB1080 Singapore, 038987