Full digital services for world’s leading home appliance company

De’Longhi Group is the world’s leading Italian home appliance company, a true commerce powerhouse. Operating a digital estate that serves over 120 markets worldwide, they manage one of the world’s largest multi-market multi-site platforms. This global scale demands a strategic digital partner capable of long-term vision and consistent execution. The Group’s portfolio includes iconic names such as Kenwood and Braun.

Managing a digital presence of this magnitude presented a significant challenge. The Group required a single, trusted partner to consolidate, maintain and strategically evolve their entire digital ecosystem. This partner needed deep expertise in enterprise-level commerce platforms. The goal was to move away from a fragmented, multi-vendor approach to a unified, single-vendor solution.

Niteco was the single partner of choice for all of De’Longhi Group’s digital needs for 10 years. This long-term engagement is a testament to Niteco’s consistent delivery and deep understanding of the Group’s global business objectives. Our work spanned comprehensive digital services, moving beyond simple maintenance to digital evolution. 

A core part of this partnership was the continuous evolution of the Group’s Optimizely-based platform. Niteco successfully completed multiple complex Optimizely upgrades for De’Longhi and Braun. For Kenwood, the team delivered pilot projects along with code and performance improvements. Our deep Optimizely expertise was essential in consolidating the digital estates of all three sites onto a single, high-performing, enterprise-grade foundation. 

The scope of work was broad, covering numerous system integrations, 24/7 proactive support and content management.

The result of this strategic partnership was a streamlined, efficient, and globally scalable digital operation. By entrusting Niteco with their digital ecosystem, De’Longhi Group achieved significant operational improvements. This single-vendor approach led to improved delivery times and a substantial reduction in overall costs.