Niteco and Contentserv announce partnership to drive Product Experience Management in APAC

Global end-to-end digital agency Niteco is proud to announce its strategic partnership with Contentserv, the leading provider of cloud-based PIM and PXM solutions. The two partners’ shared goal is to enable brand manufacturers and retailers to streamline their product content management, ensure the highest possible data quality, and provide their customers with a seamless product experience across all touchpoints.

Contentserv's Product Experience Cloud integrates powerful capabilities such as Product Information Management (PIM), Digital Asset Management (DAM), and the headless integration of leading digital commerce solutions, providing manufacturers, brand owners, and specialized retailers with a single source of truth for consistent product content management and the provision of personalized product experiences.

“We are excited to partner with Contentserv, a strong player in the PIM and PXM market,” said Peter Hu Andersen, COO of Niteco Group Ltd. “Niteco's expertise in digital marketing and commerce combined with Contentserv's advanced PIM solution creates synergies for both companies to increase their reach in the APAC region and offer their clients solutions to achieve remarkable outcomes in digital commerce.”

"With Niteco, we have an experienced partner on our side to further Contentserv's mission of empowering companies to create emotional product experiences for their customers. As our customer base in the APAC region continues to grow, Niteco's capabilities and industry expertise ideally complement our solution set to drive digital transformation and deliver compelling, consistent, and personalized product experiences across all channels," said Nobu Watanabe, Managing Director of APAC and Japan at Contentserv.

About Contentserv

For many marketers, IT, and global product teams, managing product information can feel like utter chaos. Data is siloed and scattered across systems and spreadsheets, wasting time and creating inconsistencies that hurt the customer experience. Contentserv’s Product Experience Cloud enables manufacturers, brand owners, and specialized retailers to manage and optimize product content more easily — through one easy-to-use cloud platform. With product content optimized, businesses and IT teams can spend less time fighting and more time creating relevant and emotional product experiences that enhance their brand and ultimately delight customers. Learn more at https://www.contentserv.com/who-we-are