Within a few days, prestigious market research company Gartner has named Optimizely a Leader in two of its prestigious Magic Quadrant reports – Digital Experience Platforms and Content Marketing Platforms.
First, for the fourth year in a row, Gartner named Optimizely a Leader in the field of Digital Experience Platforms. In its report Magic Quadrant for Digital Experience Platforms, Gartner ranks Optimizely behind only Adobe on its matrix that combines the completeness of vision of a product with the ability to execute.
Source: Gartner (March 2023)
In its assessment, Gartner emphasized that Optimizely offers a broad set of digital experience capabilities that suit both customers looking for a suite approach and those that wish to mature with the platform in a modular manner.
The report also lauded Optimizely’s pricing and packaging as simple, scalable, modular and transparent compared to competitors’ offerings, with specific mention of the consistent use of metrics for pricing and removing limits on channels and users.
To find out more about what led Optimizely to this point, check out this video shared by the company’s Associate Vice President – Product, Joey Moore.
For more information, read the Gartner Magic Quadrant for DXP.
Gartner Magic Quadrant for Content Marketing Platforms
Only a few days later, Gartner also named Optimizely a leader in the Magic Quadrant for Content Marketing Platforms (CMP) for the sixth year in a row. Ranking Optimizely first in both Completeness of Vision and Ability to Execute, Gartner emphasized that Optimizely works to deliver a cohesive, end-to-end solution through tight integration of the CMP platform with its digital experience platform (DXP).
Gartner also lauded Optimizely’s integration of AI features as well as the reduced time to market thanks to the support of modular content.
For more information, read the Gartner Magic Quadrant for Content Marketing Platforms.
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