Google Optimize Sunset - Need a Switch?
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6000+
A/B Test experiments implemented
22%
Transactions
30%
Bounce rate
117%
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Top 4 Google Optimize Alternatives
Google Optimize was shut down on September 30th, 2023. If you need advice on choosing a tool that best fits your business, check out this feature comparison:
The experimentation specialists at Niteco can use any of these or other tools of your choice to help you reach your business objectives. However, as the table above shows, we think Optimizely Web Experimentation offers you the best overall performance and functionality available in the market right now. Read on to find out more about why we recommend it.
Why work with Niteco
With years of experience working on experimentation projects with clients from a wide range of industries, we’ve gained the knowledge and testing expertise needed to help you succeed. We understand your unique needs when it comes to testing and are committed to providing personalized experimentation solutions that deliver results.
With years of experience working on experimentation projects with clients from a wide range of industries, we’ve gained the knowledge and testing expertise needed to help you succeed. We understand your unique needs when it comes to testing and are committed to providing personalized experimentation solutions that deliver results.
Experimentation ideas
Completed Tests
6000
Winning Tests
4150
Implemented
Clients
Markets
Industries
Optimizely Awards & Certifications
Gold Partner of the Year
Most Customer Centric Digital Experience
Asia Pacific
Best B2B Buying Experience
Asia Pacific
Certified Experimentation Strategist
Certified Experimentation Web Platform Expert
Our clients
Niteco boasts some global household brand names among its customers. These are just some of the companies we work with.
Successful experimentation case study: Electrolux
A new "Shop this story" section showing products related to website content (right) performed better than a simple listing of related content
Display of installment rates on the category pages
Replaced the bulky "Why buy from Electrolux" section with a lean horizontal bar
Established a CRO Master Dashboard to monitor all experiments and make results easily accessible
Frequently Asked Questions
What is Google Optimize?
Google Optimize is Google’s free analytics and A/B testing tool. Google has announced that the service will be shutting down in September 2023.
Is Google Optimize shutting down?
Yes, Google has announced that Google Optimize and Optimize 360 will be sunset in September 2023. The company will then focus on the integration of third-party A/B testing tools like Optimizely Web Experimentation into its new analytics platform GA4.
What is replacing Google Optimize?
After shutting down Google Optimize on September 30th, 2023, Google will rely on the integration of alternative A/B testing tools by third-party vendors like Optimizely.
What is Optimizely used for?
Optimizely as a platform is used to create best-in-class user experiences and Commerce platforms and includes some of the industry’s best tools for experimentation, personalization, and marketing automation.
What is the difference between Google Optimize and Optimizely?
Google Optimize is an analytics and A/B testing tool by Google that will be shut down in September 2023. Optimizely is a company that offers a suite of best-in-class services that range from experimentation to content management and Ecommerce platforms
Google Optimize vs Google Optimize 360
Google Optimize 360 is the paid version of Google’s free analytics and A/B testing tool Optimize. It allows for running more experiments and is better suited for larger enterprises. Both tools will be shut down in September 2023.
What are disadvantages of Google Optimize?
Google Optimize only allows for experiments on web applications but does not support any A/B testing on mobile applications.
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