Challenge

Bisnode needed to unify 17 websites under one CMS while maintaining brand consistency, supporting local markets, and integrating with third-party systems.

Solution

Using Episerver DXC, Niteco built a global solution for 18 websites with shared core features and localized variations, leveraging tools like Episerver Forms, Find, and ImageVault Cloud.

Result

The ongoing project will see 19 sites launched, with planned CRM integration and marketing automation for future enhancements.

Bisnode, a driver of thought leadership, was once 280 companies before all brands came under one umbrella back in 2014. With their new business strategy in place, they sought a software development partner to deliver sites that reflected their new direction. The tasks are:

• Synchronize 17 sites onto the same Episerver CMS and align economies of scale when it comes to web management.
• Develop a web solution that supports brand consistency across its markets, allowing local adaptations of available services
• Build sites that drive thought leadership, drive sales.

The website platform required integrations with other third-party systems, which presented the risks of adaptability and compatibility.

We also had to create templates and blocks for those third-party systems, that would be both adaptable and easy-to-use.

Utilizing Episerver Digital Experience Cloud (Episerver DXC), we have built a global solution that enables Bisnode to launch 18 different websites, with common core but each with local variations. www.bisnode.se was the first site to launch in February 2017.

Each country gets a localized site, translated and adapted from the original one to maintain consistency. The web solution also uses:

• Episerver Forms for admins to make new forms by reusing existing content blocks
• Instant templates to quickly produce complex content with a stack of blocks
• Episerver Find for powerful search capability and automatic creation of targeted content
• ImageVault Cloud for digital asset management
• Google Analytics and Google Tag Manager.

The project is still ongoing with 19 sites to be launched in 2017, including a global site. More functionalities such as CRM-Integration and Marketing Automation are planned to be implemented.